A gentleman from New York discovered what he calls an “oversight” on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.
And no, nothing about his “secret” is illegal – nor does it require that you know someone on the “inside” at Google, Yahoo, MSN, Overture and others.
Instead, the New Yorker boasts proudly “…this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first … but which I later expanded on after getting the hang of it.”
This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children’s toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses – all the while applying his mastermind secret.
Over the course of nearly eight years the New Englander confesses “I’ve actually gotten over $87 million in advertising that using my secret I never had to pay for … and the largest share of which was more recently in Google pay-per-clicks as well as other forms of pad advertising at search engines … all of which I got for free …”
I must say it really is a new twist on an age-old concept. You may have seen what are called “Ad Sheets” in business opportunity newspapers over the past few years. The designer of the Ad Sheet buys full-page print ad space in bulk so as to receive a sizable discount in the publication. Next, advertisers who could not afford to place ads at regular rates in the publication, instead send their ads to the Ad Sheet organizer who then arranges the ads onto a blank template the size of a full page in the publication and inserts the full-page ad into the magazine or newspaper at his discounted rate.
The net result is, advertisers get the same exposure for a fraction of the cost, while the Ad Sheet organizer makes a healthy profit. It truly is a win-win-win situation for the Ad Sheet organizer, the publication, and the advertisers.
This same concept can be applied to a web page where ad space is sold in the form of banners and text links in order to cover the cost of pay-per-click advertising. The resulting PPC traffic is monetized by offering them ad space on the web page, in addition to presenting offers of interest initially described in the PPC ads.
It’s a most ingenious concept to generate free advertising, and surprising that it had not surfaced on a widespread basis much sooner.