You built your landing page, optimized it and your stats show people visiting it but the problem is you’re not closing sales as you projected. Converting visitors into buyers is a common problem among Internet marketers and the solution is often in copywriting.
Experts define copywriting simply as salesmanship in writing. It is the ability to sell using a sales letter with words carefully chosen and woven together to persuade the reader to part with his money for something that you offer. Every internet marketer should learn copywriting to be able to sell.
It’s never too late to learn copywriting. There are schools that offer writing courses and writing systems developed by seasoned copywriters. But if you’re like most of us who prefer to take the short cut in learning, signing up for an express course taught by an expert is a good way to start.
Here are a few simple techniques that you can learn from a copywriting course:
Learn everything about your prospect
Aside from knowing the physical and social profile of your audience, get into their minds and understand:
what keeps them up at night what goes through their minds what their pains are what conversations they have with themselves Tell them about yourself or your business
Describe who you are and write as though you are answering the question “Why they should choose me and not someone else?” Along the way, you should be able to tell them what you have to offer and why it’s the best.
Buyers are turned off by outright sales pitches. Storytelling using metaphors and examples is more effective than enumerating a long list of your product’s benefits.
Master email sales writing.
Support your landing page by sending out email sales letters to your prospects. Even with the development of new applications and tools for Internet marketers, an effective email sales letter continues to improve click-through rates and dramatically increases sales.
While you may be able to outsource copywriting services for your business, you may still need to write your own sales letters for important matters that you won’t want to entrust to others. Learning copywriting can be lucrative for you as it can be used for online and offline marketing, in any kind of business involving sales and which can be honed without having the most advanced gadgets and applications.