In the line of copywriting industry, only a few can be considered to have effective hands. Not all can write as compelling as those who have mastered the art because of natural talent and through experience.
People who have unparalleled skills in web copywriting may be referred to as the main pillars of Internet businesses. With their ability to manipulate words, they can direct people, alter traditions, and influence in the transformation of the society.
Internet copywriters are one of the highest-paid professionals in the land. It’s because they play a very essential role in the promotion of Web industry.
Being utterly distinct from offline copywriting, web copywriting has molded its own customs. It evolves in a different language and tone. For this reason, only few individuals successfully make their names in the field of web copywriting.
One of these people is Gary Halbert. He is an expert marketer and a remarkable copywriter. Being a genius in his field, he has made hundreds of unbeaten sales letters. Also, he is a respected figure in direct marketing. He gets paid with a large amount of dollars just to speak in seminars, conferences and other public appearances.
It was in the 1980’s when he started with the “Gary Halbert Letter”, in which he asked from his readers for a little charge. But still, his readers did not mind it; they were still willing to pay a little amount so they can read his works. Halbert discusses various topics which he uniquely links to his business.
Gary Halbert has a unique writing style. His discussions cover a variety of useful facts. For that, his audience has a lot to learn from him. However, Halbert is noted for some of his old fashioned preferences. An example is his belief that his customers should reach him over the phone when placing an order. He does not recommend over-the-internet purchases. He could have been rational if the Internet is still something new to the public. But in our society, the Internet is already very prevalent because of the convenience that entails with it. Even surveys reveal that more people prefer online buying over other methods available.
There are sources, however, that point Gary as “borderline illegal”. It was said that Gary abused his overpowering skills in writing to take advantage of his readers. In the 1980’s, sources report that Gary began selling info products which he failed to literally deliver to his customers. He never brought the products out but he kept the cash.
When the police came to arrest him at his house, where his operations are mainly based, Gary reasoned out that the orders were all stolen and that he cannot give away refunds.
When he was set off from jail, he was asked by Jay Abraham to speak for him. Abraham knew that Gary couldn’t refuse because he needed the cash. With their set-up, Abraham gained a solid reputation.
Gary did not regain his former status of being greatly admired; but some people claim that it was because Gary himself did not want to.
The story of this renowned copyrighter did not end there. He is distributing free copies of his most compelling newsletters with no charge. There is no need to register to anything — all is absolutely free. You can log on to his website and check them all out.