Anybody can be a web copywriter, but not everyone can be a great web copywriter. More to the point, not all great copywriters are also individuals that clients – all kinds of them – will constantly wish to hire. Only a few people are blessed to be described such, and if you wish to be part of the Hall of Fame for web copywriters as well, here’s what you can do to improve your current standing:
GRAMMAR, GRAMMAR, GRAMMAR!
If “location, location, location” is the official mantra of real estate agents then “grammar, grammar, grammar” is the incantation that web copywriters recite to themselves every morning. Excellent grammar will open various doors of opportunity for you, even if you don’t come equipped with the necessary educational qualifications as well as other requirements for the job. Poor grammar, however, will pave the way to your downfall – no matter if you’re armed to the teeth with impressive college degrees and an assortment of professional certifications.
NOBODY WANTS TO GO THE JAIL.
But that’s what’s going to happen if you continue to plagiarize other people’s works through the old copy-paste formula. Getting caught using other people’s work without crediting your sources will not only get you charged with a criminal violation but your employers as well. And since no sane person would wish to go to jail, you can be sure that no one will hire you if he or she learns that you’re dangerously fond of plagiarizing.
Although the term copywriting implies the need or permission to indeed copy other people’s material, that’s not what copywriting is and you should know so by now if you’re serious about your desire to be the ultimate web copywriter.
THE MAGIC NUMBER IS THREE
No matter how short your article is, always make sure that you use at least three sources of information for your work. The more the merrier even! Choosing many and various sources of information will ensure that you’ll have an original work in your hand and not something that has only been rephrased and rearranged but remains essentially the same with its sources.
TIME IS ESSENTIAL
Expect to work with tight deadlines when you take the job of being a web copywriter. Besides this, expect to receive assignments or job orders as well in the oddest time. That’s part and parcel of the job so there’s no point for complaining. If you can’t handle the pressure then you’re not fit to become a web copywriter, much less a great copywriter!
It is however expected and even inevitable that there will be certain circumstances preventing you once in a blue moon from getting the job on time. If possible, warn your employer in advance so he or she can make the necessary adjustments. If not, submit the articles as soon as you can and issue an apology as well as an explanation even without being asked. Doing so is called courtesy, by the way, which will be discussed in the next paragraph.
DOING BUSINESS WITH YOU IS A PLEASURE
That should be one of your primary aims as a web copywriter besides making excellent copies. To ensure that clients and employers alike will find doing business with you a pleasant endeavor, you need to extend the utmost courtesy to them – the same treatment which you hope other people will treat you as well. Courteous basically means being professional about your job. Besides ensuring that you submit your works on time, you can also talk to people you do business with in a respectful but friendly manner. Let them know that it’s your aim to get the job done the way they want it to.
ADVERTISING MEANS BRAGGING
The truth may sound ugly, but that’s basically what advertising is: emphasizing what you have and omit mentioning what you don’t have. If you’re not comfortable about self-advertising then you must definitely hire someone to do it for you. Of course, this would mean spending money when you don’t need to, but that’s your call.
THE BEST BAIT
Lastly, offer the best bait to clients: doing something for free or at a lower rate. You can offer free tips about copywriting, doing business, and any other subject material, but making sure that you make an excellent segue to offering them your services as a web copywriter. There’s no point to doing something for free if it’s not going to help you!