Copywriting skill is a vital tool in the armory of every webmaster. Besides providing relevant content, copywriting also plays a crucial role in promotion of the products and services. The growing population of websites has led to a demand for copywriters; but this is not just for any copywriter, but a great copywriter.
Value of Strong Copywriting Skill for the Web: Irrespective of whether you are an experienced or novice copywriter the emphasis should be on your editorial skills. Your command over grammar, spellings, and sentence structure along with seasoned email marketing communications will play a significant role in your development as a copywriter to be reckoned with. A good copy is the bridge between the readers and the company and the copywriter plays the all-important role of an experienced professional who is adept at building strong and long-lasting bridges.
Secrets to Becoming a Great Copywriter: You need to practice some rules if you want to become a great copywriter. Here are the top 5:
– Always be original. We can’t emphasize enough the importance of being original in your copywriting.
– Always try to write as simplistically as possible. Use a regular but strong story to highlight the benefits and advantages for a greater impact.
– Always KISS – Keep it short and simple. Use one great idea per copy, one significant testimonial, one huge promise, one…
– Always write detailed copies. Your copy should not be superfluous. Validate your facts before writing.
– And finally, convey your message as economically as possible.
Tip: Doing your job, copywriting, correctly should allow you to nail the last three rules. While the top two rules are important not just because they have legal implications, but also because they exemplify your knowledge, experience, and command as a pro.
5 Commandments for Great Copywriting on the Web:
Let me share with you 5 of the best copywriting commandments for the web ever! Though these suggestions are viable for offline medium as well, we are writing specifically in relation to web copywriting. These commandments are sure to help you create a compelling copy that is bound to engage your readers while convey your business message as well as create effective “calls for action.”
Commandment 1: Get to know your audience. Before you begin to write a copy, ask yourself this one question – who is going to read this copy? Now picture this average person and try to put yourself in their shoes. Try to figure out what would be important to them, what makes them cry out with passion, what age group do they belong to etc. Remember, the more you learn about the readers you are writing for, the more effective and targeted your copy is going to be.
Commandment 2: Establish your value proposition. Determine the answers to these vital questions: why should the consumer buy your service/product? What kind of benefits are they likely to get? What makes your service/product better than the other product on the shelves? What is your unique to your service/product?
Commandment 3: Conceptualizing a USP (unique selling proposition). What is the best way to get a response from your audience? Be different! Yes, the more unique or different you are from your competition, the better your chances of soliciting a good response. Your company’s unique selling proposition must be strong enough to impact the new customers and attract them to the service/product. The trick is to offer something that your competitors don’t offer!
Commandment 4: Establish an objective. Start by defining the purpose of the copy. Then ask yourself, “What do I really want my readers to do after reading my copy?” Be crystal clear on the objective before starting the copy. After all, if you have doubts about the objective, the reader is bound to be confused as well.
Commandment 5: Write an extraordinary caption. The caption of your copy needs to be extraordinary to grab the attention of the audience. Try to use summarize your offering using some buzzwords that convey the “what’s in it for the reader” message across with conviction. The caption is your ONLY chance to grab the audiences’ attention! So take full advantage.
Finally, always believe in yourself. Great copywriting is well within your reach if you keep these rules and tops in mind when writing your next copy!