Web copywriting is one of the most booming professions today. Many people have seen the convenience of simply using their writing skills to generate income, even from the comforts of your very own home at their own time and pace. While it is one of the most rewarding jobs today, it takes some amount of risk when getting started. It is best to take the field rather slowly, than jumping right into it. Here are some tips that will help you get started with a copywriting career:
1. Spend some time in learning about copywriting.
Copywriting does not only involve sitting down and typing your thoughts away on your computer. It takes hundreds of hours to comprehensively learn about it. You have to spend your learning time wisely and to learn only from the right sources. These days there are many e-books and mini-courses that promise instant wealth through copywriting in just a matter of hours. Be cautious about these and remember that no new skill can be mastered well in just a matter of days. Do not be in a hurry; if you want to do well in this field, focus on the long term instead. You have to arm yourself with the right skills to help you through if this is something you would like to base your income on.
2. Write each and everyday.
Cliché as it is, practice makes perfect. It is the same thing for copywriting. Remember that once you get a job as a copywriter, you will have a bunch of writing assignments to complete everyday. Try to rewrite a piece, or write something about one topic that is of interest to you. Think about local businesses in your area and try to come up with advertisements or web page introductions for them. There are many things you can do to sharpen your skills. After some time, you will hone it just enough to get started in writing actual project.
3. When ready, go for smaller paying assignments (or even those free ones).
When you feel that you have mastered the basics of writing, you just might now be ready to go into a real copywriting project. You can then start approaching companies for copywriting work. There are many websites offering copywriting jobs that you can search through. It is always best to start with small time projects. You can even offer them for “free,” asking for client feedback as your payment. This way, you will learn more about what companies look for, and how you can improve your work further. You will also eventually find out that not all clients are easy to work with.
Starting with free copywriting work is worthwhile because it gives you a small portfolio of your work. This will serve as sample articles for clients who require them. This small portfolio is a set-off in establishing your copywriting credibility. Of course, concentrating small and low-paying assignments does not mean that you do not eye on big projects. Keep fishing and keep trying and you will eventually land into one soon.
The best advice to follow in copywriting is to keep everything slow but sure. If you are thinking about being a full-time freelance writer, do not give up that job much too soon. Copywriting is not a get-rich scheme. Invest effort and time in learning more and in developing your writing skills and in attracting good clients. Everything will surely pay off in the end.