Using pay per click advertising allows marketers to get instant traffic to their websites. However, the cost of advertising can pile up if one do not know the correct way to use pay per click advertising.
When you bid to have your pay per click ads appearing in the search engines such as Google, you may assumed that that having your ads seen in the top position is the best placement for success. Consider again!
The reality is that most people seems to click on the ads in the middle or towards the bottom rather than the ones on the top of te search engines.
This is actually great news for advertisers who knows how to maximize their budget as it means you can save a lot of money on your bids.
You don’t need to be listed on the top list of ads in Google and usually there is a large gap between the first and second position bids for any pay per click ads. This is where you save. Let others pay the top dollar to be listed first…or even second or third. By stretching your advertising budget this way, you will not only save some cash on your pay per click campaign but you may very well get more traffic to your website by being further down the list of Google ads in the search engines.
What you need to do is, use the Google Adwords tools in your Adwords account to find out the top bids for the keywords you are using. The fastest way is to start with a bid of $50 and you will then see the first bid under that which is actually the current highest bid for that keyword. Keep entering the next lowest bid to see how much you must bid to be fifth or sixth on the list. Then bid on this amount. You’ll save a lot of money this way.
Another factor that can help you get better results with your pay per click campaigns is to learn more about your competition. If you are using pay per click to advertise an affiliate program and someone else is doing the same, study their web pages. If they are running their ad on a regular basis, it means what they are doing is working…so you should study what they are doing. Do they send people to a pre-sell page or directly to the program they are advertising? This is where you usually can differentiate the beginners from the pros. Affiliate marketers who have more experience know how to use squeeze pages to capture email addresses to build a list of prospects.
Hardly anyone will buy anything on the first time they go to the website. Following up the prospects is crucial to converting your pay-per-click traffic to actual buyers. If you don’t capture contact information, you cannot follow up with benefit-laden emails that convert your prospects to buyers. If you send traffic directly to the product page, you will probably be losing hundreds and thousands of dollars every year. Setting up a targeted email marketing campaign and capturing email addresses is not difficult and can prove to be a success for your overall business.
Also if this is your first time signing up with a pay per click company like Google Adwords or Yahoo Search Marketing, remember to search for discount coupons for these companies. . They usually have a promotional discount coupon codes for new advertisers and the bonus can give you additional credit to get traffic to your website. Yahoo currently offers a $25 Credit Coupon to Yahoo Seach Marketing. Some webhosting companies offers Free Credit to Google Adwords when signing up for a new web hosting account. Compare these Web Hosting Reviews to see which web hosting companies offer pay per click credits.