With the advent of technology, copywriting already covers a wide range of media like television, radio, magazines, brochures, direct mail, and the like today. In fact, every word in every brochure, advert, website and leaflet you see is written by the copywriter. Before, copywriters are restricted to being in-house or by marketing / PR firms but now, there are so many freelance copywriters that offer their services.
But, doing a freelance copywriting job can be quite stressful. Just like all freelance jobs, freelance copywriting means that you have to sell or market yourself, your ability to meet a deadline or complete a job on time, and to budget resources by making use of your skills and knowledge.
Being a copywriter enables you to choose a specific or particular market sector or product and you are expected to write something or anything that your potential client wishes. In order to become a good and successful copywriter, you should have a great ability to research about a certain topic while understanding your clients and target customers.
Aside from having excellent research and understanding skills, you also have to have imagination and flair to keep you ideas running while keeping your clients happy.
BEING A COPYWRITER : Just like the existence of so many different copies to be written, there are also different types of copywriters in the market today. Some of which are those who have specialization in very specific forms of copywriting like direct mail or ad copy while there are those who take a more general approach by writing copies for any item that is available.
Today, freelance copywriters are known to write different forms of copy and are expected to produce great outputs. But, despite being demanding work, freelance copywriting can be a lot of fun and one of the best ways make great money if you have the skill, the connection, and the drive to be successful.
Aside from being an avenue to earn great income, freelance copywriting also offers you the ability to work from anywhere via Internet. If you are planning to become a freelance copywriter, then here are some tips that can help you do the job:
1. Get educated. If you want to delve into the world of freelance copywriting, then it is a must that you get any type of writing degree in English, Journalism, Communications, and the like. Having an education or a background on the career you wish to pursue can be a strong step in finding work as a copywriter.
If is it’s impossible for you to have a degree, try to get certifications or non-degree courses that teach copywriting basics offered by many colleges. Having a background on copywriting can serve as your credential once you venture into freelance work.
2. Get a pro bono work. If you don’t have any other experience, writing a copy or an item for free will provide you the experience you need. The copies you have written can also serve as sample copies once you market yourself as a freelance copywriter.
3. Try to get an internship. An internship from an establishment known to the field you wish to pursue can definitely back up your credentials once your venture as a freelance copywriter. Aside from giving you experience and first-hand knowledge, an internship may also lead you to a permanent employment with the company.
4. Consider various opportunities. Since the industry is booming, there are lots of freelance copywriters out there who serve as your competitors. If you are really into freelance copywriting, then you should always be updated with businesses and agencies that may need copywriting services. Make sure that you check local newspapers regularly.