Pay-per-click advertising campaigns promoting your e-commerce website are probably the most popular type of online advertising. Everybody, from an ordinary housewife to a successful big time businessman can benefit from these online advertising strategies.
In starting an e-commerce business, there are a lot of things that you need to consider. Of course, you need a high quality product. You can just become a marketing affiliate if you do not have your own product.
You would need to have a server where you can host your website. Once you have setup your website, install shopping cart software to facilitate online orders. You also need to sign up for an account in websites such as Paypal for you to be able to accept payments online.
Next, you will have to work on the marketing side. This is where pay-per-click advertising comes into the picture.
As the name implies, pay-per-click advertising pays every site owner for every click on the ads that are displayed on his site. This is a really great tool for business owners who want to drive more traffic into their site. They can effectively display their ads on other peoples websites to create a link bank to their site and only pay when their ad is clicked on.
There are a few companies that handle pay-per-click advertising such as Google Adsense or the Yahoo-based Overture. However, even if they do manage the ads well, as the advertiser, you still need to know the basics. If you have a good knowledge on how to write compelling ad copy, you will be able to achieve better results. Better results of course, translate to higher profits.
The goal in writing a good pay-per-click ad is to compel readers to click on your ad. Remember that the billions of people using the internet are all potential customers.
Pay-per-click ads are very useful in giving your business a good start. It is a known strategy to be very effective especially for new online businesses. If your website has already established its name with regular customers or visitors, then you may not need to engage in this type of advertising.
Here are a few tips in getting started with your advertising. Make sure that the ads headline matches the kind of audience you want. You can try mentioning specific keywords at the top.
You can also showcase a few benefits of your products. These will surely get the attention of visitors and hopefully encourage them to click on your ads. An increase in the number of people clicking on the ad can lead to an increase in your sales.
Pay-per-click advertising is a really great way to get large volumes of visitors coming to your website, but the only catch is that it may be somewhat expensive. It involves bidding on your desired keywords so your website turns up to be one of the top results in search engines.
In deciding the keywords, you should let your creativity shine. Even if your site ranks first, you may not be able to convert internet surfers into buyers. It should be catchy enough and would lead them directly to the site which contains the keyword they are searching for.
Aside from Google and Overture, other pay-per-click search engines include FindWhat, Maama, Ah-Ha, Sprinks, Boldsearch and 7Search. Basically, they all follow the same principles. What differs one from another is the search engines popularity and its affiliation to certain huge websites.
Since these search engines are independent from each other, searching on a keyword using one may turn out different results if you use other engines. Thus, you would have to decide which ones will suit your website content needs best.
It may not be very cost effective if you sign up for an account on several of these pay-per-click search engines. You will have to pay more, and sometimes, your profits may not be enough to justify all the associated costs.
Business consultants have agreed that e-commerce is the next generation of marketing. You just have to develop certain e-commerce skills to be successful in your online business.