In case you haven’t heard (and even some web professionals haven’t), search engine optimization copywriting – “SEO copywriting” for short – is about taking a page on a website and judiciously sprinkling one or maybe two keyword phrases throughout the copy. You then repeat the process for other pages on the site, using different keywords.
What that means – generally speaking – is you are still writing promotional copy designed to cause a person to take a specific action. Your target audience (your site visitors) should come first. The elements designed to help the copy rank well absolutely come last.
While we say that SEO copywriting is important, it is also equally necessary to know, that SEO writing can not win the race all by itself. It needs to be combined well with the other search engine optimization techniques in order to improve its ranking.
Depending on the nature of your business, your SEO copywriting might need to be ‘regionalized’ to reach your target market. For instance, a bicycle repair shop in Seattle, Washington might use the keywords: “Bill’s Bikes bicycle repairs Seattle” as web traffic from another city would have little or no benefit.
SEO optimization firms rely on keyword saturation – an often complicated algorithm that checks to see how many of your keywords are being read by Google.
Getting your customers to the sales page is one thing, making sales is another. Although you should be aware of keywords when writing the copy for your sales, remembering the customer is vital too. Your sales pages must convert your site’s visitors into buyers.
Search engine copywriting is a skillful and lengthy process demanding expertise. The methodologies used have to be changed regularly to keep pace with the changing SEO algorithms and techniques. Search engine optimization copywriting is more effective when there isn’t lots of search terms to target.
SEO copywriting is paying huge dividends for those who are savvy enough to start building a reputation while it the industry is in its infancy. Learning about keyword density, long-tail keywords, foundational content, link building, etc. are all part of knowing how to write SEO content that is not only grammatically correct, but helps the search engines to drive traffic.
And excellent content writing is its third aim. SEM services can make you understand about it in a broad sense. Such copywriting optimizes the web content using those keywords which are popular among the visitors and has the possibility to search.
Then, start visiting these sites and pitch them your content. Note: Most websites and blogs – especially top-rated ones – want unique content. You can, again, refashion a previously written piece from a different angle and submit it.
A SEO copywriter should be able to offer sound advice as to how specific you should approach your keywords. Within the industry, the competition regarding keywords increases with each year, which depending on the subject matter of your website – could force you to concentrate on extremely specific keywords if you wish to rank in search engines