There is a difference between true copywriting and simple content writing. Professional SEO copywriting is the technique of writing text on a webpage so that it is meaningful and useful for the visitor and also so it is visible in the search engines. Creating this delicate balance is tricky and should only be attempted by a professional copywriter.
The main reason for copywriting is for advertising products and services. It is done to increase visitors to your website as well as increasing revenue. The articles need to be completely unique and well versed. Professional SEO copywriters are specialised writers who will be able to write about any subject and turn out well versed quality copy each time.
SEO Copywriting has the ability to make a website successful. It will help bring people from the search engines to your website. As long as your website is professional and easy to navigate you should see an increase in your sales. Your website also has to have a dedicated page for each keyword. So if you are targeting the keywords ‘car hire’ and ‘car leasing’ you need two pages focused solely on those keywords. If your copywriter is writing articles to post around the article directories with a link back to the page they are promoting then need to ensure they use the keywords in the hyperlinks to the pages. This adds even more weight for those all important keywords. Check my bio below for an example
Your website needs to be ‘search friendly’ for copywriting to help you. There is little point writing good copy and putting it on your site where no-one including the search engines can find it. You need to ensure you have a dedicated page about what you are writing about. Relevance is all important here. There is no point putting an article on ‘pet training’ on a page that is to do with ‘pet food’. Your copy needs to go on a page about ‘pet training’. The same can be said for the syndication of articles to directories. Each article has to go in the correct category or it will be more or less valueless.
Articles or webpage content need to have the right keyword density so that the article reads well and is visible to the search engines. Getting this right can be tricky because over use of the keywords will not read well and article directories will not accept them. Too few keywords and the article will not be optimised enough. Striking the balance is the hard part which is why it’s best to hire a professional copywriter.
Copywriting is good for any online business that needs more traffic and better search engine positioning. Most SEO campaigns have copywriting as part of their service as it is a proven strategy for increasing traffic and sales. Copywriters can be expensive so make sure you looking around to find the best deal. Or you could enlist the help of an SEO company and see what copywriting they offer as part of any SEO campaign work for your site.