Starting a Pay Per Click Advertising Campaign

One of the best things about putting pay per click ads on your website is that it’s easy to improve your PPC ad campaign through small changes in your website.  Just change the settings and adjust your keywords if you’re not happy with the results you’re getting.  Starting a pay per click advertising campaign is a bit challenging at first because you probably won’t get it right the first time.

You may still be wondering how you, as a publisher, can benefit from a pay per click advertising campaign.  The answer is simple.  By allowing pay per click ads to be placed on your website, you turn your website into a revenue-generating machine.  All websites are investments, but sometimes it can be hard to gauge just how much your website is benefiting your business.  PPC ads give you a good way to measure how many people find your website useful while earning you some extra cash on the side.

There are a number of important terms you’ll run across as you set up your pay per click advertising campaign.  One important term is cost per click.  That’s the amount of money you’re getting paid every time someone clicks on a PPC ad that appears on your website.  You’ll often see cost per click shortened to CPC.  Pay per click, or PPC, basically just means ads that generate revenue for you every time someone clicks on them.  You’ll also want to pay attention to your click-through rate.  This is the percentage of your website visitors that actually click on the PPC ads on your website.  Your click-through rate is an important factor in how much revenue your pay per click advertising campaign will generate for you.

Now that you’re ready to start setting up your pay per click ad campaign, it’s time to start thinking about how you’re going to maximize the amount of traffic to your website.  The best way to do this is through keywords.  Keywords are the phrases people type into a search engine to find your website, and your web traffic will increase if you target the right keywords.  You also want the keywords you choose to match the keywords of appropriate advertisers so the right ads will appear on your page.  For example, if your website is about taking care of dogs, you want to target specific keywords for each topic about dogs.  Usually a website about dogs then draws PPC ads from pet care retailers that are targeting dog owners.

Infolinks is an In Text advertising network that offers a smarter contextual advertising model for publishers worldwide.  The Infolinks algorithm objective is to yield the highest eCPM possible, thus ensuring the highest revenue, guaranteed.


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