Too often Internet businesses chase trends instead of focus on skills development. The Internet will change and move much faster than you could ever move. Therefore, chasing each Internet fad that pops up could cause you to go in circles. To avoid this vicious cycle you need to ask yourself this question – Am I going to chase the ever changing technology on the Internet or develop core skills that will make me money on a consistent basis?
The correct answer is that you should develop core skills. What are these core skills? First, think of the adage that knowledge is power. This is not quite true. Instead, knowledge is “potential” power. Applied knowledge is true power. In other words, you should leverage your power to make money.
You need to work on skills that you can leverage. These skills are different from normal skills. Normal skills are skills such as Graphic design. For example, a web designer may have the skill to create a website. This type of skill is a “by the hour” skill. The web designer has to physically create new websites all the time.
In contrast a skill that you can leverage is one in which you complete the work once and are paid over and over again or exponentially for that initial work.
If you want to be extremely successful in the online business world then you need to master copywriting. (Or outsource your copywriting to a skilled copy writer.) Copywriting is a skill that can be leveraged.
Copywriting is salesmanship in print. When you write a sales letter you can use it over and over. You only have to write the copy once. A verbal sale, in contrast, is a sales technique that has to be pitched to each and every person.
Copywriting includes, but is not limited to squeeze pages, sales letter, emails, and Blogs. Copywriting is the foundation of all the money you make on the Internet. Copywriting can come from virtually anything including teleseminars.
How do you dominate your market? Provide the most interesting and relevant copywriting. You may think that you area is saturated, but a market is never saturated. Only uninteresting Internet entrepreneurs think an area is saturated. For example, you could send an email with a random subject line to hook in readers.
Unleash the power of copywriting and leverage the immense power it contains.