In running a business, one of the biggest mistakes that you can make is to try to do everything yourself. Always, if you are not an expert at a critical segment of your business, then hire an expert.
If you don’t know programming, then hire a programmer. And if you are not very good at writing, then hire a writer, better yet, hire copywriting companies. If you have a website, keep in mind that people will only be reading the text. Their attention span is directly proportional to how compelling your copy is. If your website copy reads like gibberish, consider your web presence doomed.
Copywriting companies are not cheap. This is because copywriting takes time to learn, and even a longer time to master. Copywriting requires at least eight years experience in writing, Internet savvy and typing speed. If you’re not sure you have this skills set, hire a professional.
Professional copywriters have the firm ability to draw their readers in through their words, and how they weave them into a compelling whole. Intrigue and mystery are the most powerful tools that copywriting companies employ. Now all this may seem high and up there, but consider what a compelling copy can do to your readers: It will make them do what you want them to do. If you want them to buy from you, they will buy. If you want them to click on a link, they will click on a link. And if you want to create a good impression on your readers, a good copy can do that for you.
There are several writing products that you can use to promote your web presence, including ebook, web content, articles, blogs, technical writing, review writing, academic writing, press releases, sales letters and brochures. If all these are written well and circulated in the right places, you will drive your business to success.
There are many copywriting companies in the market today. You only need to Google “copywriting companies” to know that there are a lot of choices even if this lofty profession. Some companies offer pure writing services, while others bundle their services with other services like article submission or layout services.
Native English speakers are not necessarily the best copywriters, although they can have a better grasp of the sensibility of English speaking countries. In the global copywriting industry, you can find very good writers from India and Philippines. Writers from these countries learn writing in English at university. The best ones supplement their learning by reading English literary writers.
Prices vary among copywriting companies. Not surprisingly, new copywriting companies charge lower fees. The very established names in the industry can charge as much as $5,000 per page for sales letters. As with anything else, before you hire a company ask for some sample write-ups and ask for references. Some copywriting companies are notorious for missing on deadlines. It always pays to ask (around) before you ask (the copywriting company for a quote on it services).