I’ve saved the best for last.
In this final of a 3-part article series, I’m going to reveal to you the one thing that can ensure your business is profitable…for the long-term.
So without further ado, let’s jump right in!
Copywriting Service #5: Split-Testing and Conversion Tracking
Did you know that all of your advertising can get better and better?
Here’s a “little” secret…
Most marketers either don’t do it the profitable way, or simply haven’t heard of it.
Without going into too much detail, split-testing is just testing two ads or messages, finding out which of the 2 works better, and improving our findings.
For example, what would you do if you had an advertising campaign that gave you an ROI of 2:3? ($2 profit for every $3 invested.)
You’d be running a loss…but why?
The sad thing is that most marketers never look beyond this point. Or, they don’t look further than they should.
This is another area where a pro copywriter and marketing strategist can help you.
Let’s say we find that your advertising campaign consists of 2 different ads.
Upon closer inspection, we find that one of the ads is losing money, and the other one is actually profitable for you. The losing one costs you $4 for every $1 it brings in, and the winning one returns $2 for every $1.
At this point, we can eliminate your losing ad, and focus more of our advertising into the ad that works. The overall effect of this is that your previously-losing campaign will now turn in a profitable ROI of 2:1.
There’s a little more to it, but that’s essentially what split-testing is. Your copywriter, if they do split-testing, can explain this in more detail for you. Unfortunately, even though they may conceptually understand what split-testing is, most copywriters don’t who know the technical aspects of split-testing on the web.
All of your advertising dollars can actually become an investment, instead of an expense, when this is done under the management of a good copywriter.
Conversion tracking is a little more involved. Basically, it’s a split-test that tracks your prospects throughout your marketing funnel.
I hope I’ve begun to open you up to the many profitable advertising avenues that exist for your Internet business, and all of your projects.
If you’ve read each article in this series, this may seem like a lot, and it is. However, a great marketing strategist and copywriter can implement most of the things I’ve discussed in this series. Plus, this is a process that’s done over time, since there’s no such thing as an overnight success.