50 Influential Girls in Content material Advertising and marketing 2017


With over 200 audio system, moderators, panelists and workshop leaders on the 2017 Content material Advertising and marketing World convention, it’s a substantial activity to research the affect of so many achieved advertising professionals.

For this 12 months’s checklist of influential content material advertising audio system, I went a step additional and took under consideration those that have offered at Content material Advertising and marketing World over the previous three years. That’s 392 audio system in all!

content marketing influencer network visualization traackr

We’ve been publishing lists like this for years and with the assistance of Traackr for assessing topical affect, relevance, resonance and attain, I believe now we have one other nice group of content material advertising smarties so that you can observe.

Please don’t confuse a listing like this on one topical dimension and three sorting standards as the identical factor as creating an influencer checklist for a advertising program. That requires deeper subject distillation, buyer perception, influencer viewers evaluation, content material stage to influencer mapping and customization primarily based on targets, channel, competitors, assets and timeframe. You’ll be able to inform I’m a guide, can’t you?!

One huge change for this explicit content material advertising influencer checklist is that I made a decision to deal with the highest ladies in content material advertising. Outdoors of the plain, certainly one of my principal motivations for this emphasis is that there isn’t a advertising convention working right now that isn’t scrambling to seek out extra ladies to talk. I hope this checklist helps organizers join with some nice expertise.

Rating standards relies on “content material advertising” utilizing a mixture of topical relevance, resonance / engagement on the subject with the viewers and attain, or community dimension. In accordance with Traackr….

The “Most Participating Influencer” Award (for women and men mixed) goes to:

Ann "Queen of Content" Handley
Ann Handley
@marketingprofs
Chief Content material Officer
MarketingProfs

Listed here are the remaining 49 Influential Girls in Content material Advertising and marketing:

Carla Johnson @carlajohnson
Keynote Speaker, Creator, Storyteller and Inventive Explorer
Sort A Communications

Erika Heald @sferika
Advertising and marketing Advisor
Erika Heald Consulting

Pam Didner @pamdidner
Senior Advertising and marketing Advisor, Creator, Speaker
Relentless Pursuit

Rachel Parker @rachparker
Content material Advertising and marketing Advisor
Resonance Content material Advertising and marketing

Donna Moritz @sociallysorted
Digital Content material Strategist, Social Media Coach, Visible Storyteller, Visible Content material Technique
Socially Sorted

Gini Dietrich @ginidietrich
Chief Govt Officer
Arment Dietrich, Inc.

Cathy McPhillips @cmcphillips
Vice President of Advertising and marketing
Content material Advertising and marketing Institute

Melanie Deziel @mdeziel
Model Technique Advisor and Speaker
Mdeziel Media

Mari Smith @marismith
Keynote Speaker, Creator, Fb Coach, Social Media Evangelist
Mari Smith Social Media Speaker & Advisor

Heidi Cohen @heidicohen
Chief Content material Officer
Actionable Advertising and marketing Information

Deirdre Breakenridge @dbreakenridge
CEO
Pure Efficiency Communications

Peg Sieren Miller @pegmiller
Vice President Advertising and marketing
Tax Guard

Michele Linn @michelelinn
Vice President of Content material
Content material Advertising and marketing Institute

Andrea Fryrear @andreafryrear
Editor in Chief
The Agile Marketer

Jennifer Gregory @byjengregory
Freelance Content material Advertising and marketing Author and Strategist

Ardath Albee @ardath421
CEO & B2B Advertising and marketing Strategist
Advertising and marketing Interactions

Ashley Zeckman @azeckman
Director of Company Advertising and marketing
TopRank® Advertising and marketing

Maureen Jann @maureenonpoint
Managing Director
SuperDeluxe Advertising and marketing

Berrak Sarikaya @berrakbiz
Founder
Amplify Your Biz LLC

Val Swisher @valswisher
Founder & CEO
Content material Guidelines, Inc.

Pamela Muldoon @pamelamuldoon
Marketing campaign and Content material Strategist
The Pedowitz Group

Zontee Hou @zontee_hou
President and Founder
Media Volery LLC

Rebecca Lieb @lieblink
Advisory Board Member
Netswitch Expertise Administration, Inc.

Amy Higgins @amywhiggins
Account Supervisor
TopRank Advertising and marketing

Melissa Eggleston @melissa_egg
Consumer Expertise Researcher
Lenovo

Amanda Todorovich @amandatodo
Director, Content material Advertising and marketing
Cleveland Clinic

Stephanie Losee @slosee
Head of Content material
Visa

Jacquie Chakirelis @jacquiechak
Market Supervisor
Aviatra Accelerators

Carrie Hane @carriehd
Principal Strategist
Tanzen

Ahava Leibtag @ahaval
President
Aha Media Group

Colleen Jones @leenjones
CEO
Content material Science

Sharon Toerek @sharontoerek
Principal
Toerek Legislation

Ruth P. Stevens @RuthPStevens
President
eMarketing Technique

Katrina Neal @katrina_neal
Content material Advertising and marketing Evangelist
LinkedIn

Deana Goldasich @goldasich
CEO
Effectively Deliberate Internet, LLC

Kristina Halvorson @halvorson
Founder and CEO
Mind Visitors, Confab Occasions

Clare Mcdermott @soloportfolio
Editor
Chief Content material Officer Journal

Monina Wagner @moninaw
Social Media Neighborhood Supervisor
Content material Advertising and marketing Institute, a UBM firm

Susan Borst @susanborst
Deputy Director, Cellular
IAB

Heather Hurst @hehurst
Director, Company Advertising and marketing
Workfront

Lisa Mattson @lisamattsonwine
Advertising and marketing Director
Jordan Winery & Vineyard

Amanda Changuris @amandachanguris
Affiliate Director of Company Communications
BNY Mellon

Amisha Gandhi @amishagandhi
Head of Influencer Advertising and marketing
SAP

Tami Cannizzaro @tamicann
Vice President, Head of North America Advertising and marketing
CA Applied sciences

Heather Pemberton Levy @heathrpemberton
Vice President, Content material Technique Publishing
Gartner

Anna Hrach @annabananahrach
Strategist
Persuade & Convert

Michelle Park Lazette @mp_lazette
Author, Company Communications
Federal Reserve Financial institution of Cleveland

Margaret Magnarelli @mmagnarelli
Managing Editor, Content material and Senior Director, Advertising and marketing
Monster

Mariah Obiedzinski @mariahwrites
Director, Content material Advertising and marketing
MedTouch

BIG congratulations to Joe Pulizzi, Pam Kozelka, Joe Kalinowski, Robert Rose, Cathy McPhillips, Michelle Linn, Andrea Larick and the whole CMI group on producing essentially the most exceptional content material advertising convention over the previous 7 years!

As certainly one of a few dozen or so individuals who have attended and offered at each single CMWorld convention because it began, I’m proud to have been part of such an impactful occasion and group. I’m additionally very happy with our partnership and collaboration over time with CMI (Cathy and Joe Okay. particularly) to assist promote the Content material Advertising and marketing World convention by the well-known convention ebooks.

If you happen to’re questioning what I imply by Content material Advertising and marketing World convention ebooks, right here’s a listing:

2012 – 29 Secrets and techniques About Content material Advertising and marketing

2013 – 36 Content material Entrepreneurs Who Rock

2014 – Constructing a Content material Advertising and marketing Technique

2014 – Constructing an Viewers Improvement Technique for Content material Advertising and marketing

2014 – A Visible Content material Advertising and marketing Technique

2014 – Displaying Actual ROI for Your Content material Advertising and marketing

2015 – The Massive Image of Content material Advertising and marketing Technique

2015 – Making Content material Advertising and marketing The Begin of Your Advertising and marketing

2015 – Measuring Your Content material Advertising and marketing Field Workplace Success

2017 – In-Flight Information: Prepping for Your Content material Advertising and marketing Expedition

2017 – In-Flight Information: Making a Memorable Content material Expertise

2017 – In-Flight Information: Making the Most of your Content material Journey

I will likely be talking twice at this 12 months’s Content material Advertising and marketing World. My normal session presentation on huge model influencer advertising is full, however I believe there would possibly nonetheless be just a few spots open for the workshop. I hope to see you there!

Influencer Marketing Strategy A to Z
Sept 5: 1:000pm – three:00pm

Workshop – Influencer Advertising and marketing Technique A to Z

Are you able to qualify who the perfect influencers are to your model? Is your method to influencer engagement transactional or relationship targeted? How are you aware influencer advertising efforts are literally working?

Influencer Advertising and marketing methods that concentrate on creating relationships with inner and trade consultants with energetic networks to co-create content material and drive measurable enterprise targets are main manufacturers, huge and small, to better advertising success. An built-in and relationship-driven method to influencer engagement faucets a a lot better useful resource internally and externally whereas contributing a amount of high quality content material that can be utilized and repurposed.

To take A to Z benefit of all of the alternatives influencer advertising brings requires a plan. This interactive workshop will interact attendees to be taught:

  • The place influencer collaboration can have essentially the most influence to your firm and clients
  • A framework for integrating influencers in content material advertising packages
  • Tips on how to align influencer advertising targets with measurement
  • Choices for paid influencer marketplaces vs. DIY influencer advertising platforms
  • B2B influencer advertising technique greatest practices
  • B2C influencer advertising technique greatest practices

Big Brand Influencer Marketing
Sept 6: 11:20am – 12:05pm
Solo – Massive Model influencer Advertising and marketing: Tendencies & Finest Practices

New analysis reveals 80% of entrepreneurs price content material advertising as most impacted by influencer advertising, but solely 10% of selling budgets are allotted to the observe. As massive enterprises transfer from experimentation to sophistication when working with influencers, it’s important to grasp the traits and greatest practices that can drive content material advertising success on the street to 2020.

From activation to co-creation to know-how suggestions, influencer advertising methods, ways and measurement greatest practices for big corporations are distinctive and require specialised perception.

By means of a mixture of analysis, first hand experiences throughout quite a few massive enterprise influencer advertising packages and a choose variety of huge model case research, attendees will be taught:

  • three essential the reason why influencer engagement isn’t proper to your firm
  • 5 analysis primarily based greatest practices driving influencer content material success at massive manufacturers
  • three classes discovered from huge model influencer campaigns
  • 5 influencer advertising platforms, marketplaces and instruments to assist combine and scale

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