If you happen to didn’t know, tomorrow, Might 17, is residence to a really particular vacation: Nationwide Cherry Cobbler Day.
I do know, I do know—daily appears to be residence to some unusual, random, or innocuous vacation today, however this one has a particular place in my coronary heart.
by way of GIPHY
Whereas my palate typically prefers extra savory choices, fruit cobbler is my jam. (Does that rely as a pun? No? OK.) And because it seems, not solely is cobbler of all varieties deliciously satisfying to eat—however it additionally serves up a tasty slice of content material advertising inspiration.
You see, cobbler was an innovation in each candy and savory cooking, originating within the British American colonies. Settlers didn’t have entry to acceptable components or gear to make their conventional puddings and pies, so utilizing slightly creativity with what they did have, the cobbler was born.
Like America’s early settlers, content material entrepreneurs must adapt to their new, challenge-filled environment. From data overload to the loss of life of natural social attain to age-old challenges equivalent to the shortage of time, funds, and inside assets, constantly creating new high quality, partaking, and provoking content material is an ever-present problem.
The excellent news? You probably have already got a number of the components it’s good to create a tasty, strategic content material cobbler. And the baking tactic is repurposing these components into one thing your viewers can’t resist.
Ingredient #1 – Your pantry of current content material.
If there’s one factor that each content material marketer has in spades, it’s a completely stocked content material pantry. From white papers and eBooks to weblog posts and authentic or third-party analysis, all of that strong and area of interest content material has the potential to be sliced, diced, and repurposed into one thing new and contemporary.
For TopRank Advertising and marketing’s CEO Lee Odden, microcontent is one tasty repurposing ingredient.
“Snackable content material can usually be managed and repurposed like components to create a primary course,” Lee says. “On their very own, quick type content material like quotes, suggestions, and statistics are helpful for social community shares and as added credibility to weblog posts, ebooks, and articles.”
And I’ve a really becoming instance of each microcontent and extra strong content material items being repurposed right into a tasty dish: the Mastering the Good Content material Advertising and marketing Recipe: 30 Important Savory & Candy Content material Substances eBook.
In our quest to be the very best reply for our viewers, the TopRank Advertising and marketing group had created particular person, strong weblog posts on 30 distinctive content material advertising ways, all that includes definitions, quotes, examples, and greatest practices.
And as an built-in digital advertising company, we needed to convey all of these ways collectively underneath one roof to offer our viewers slightly strategic meals for thought.
We plucked and tweaked the very best practices content material from every of the weblog posts to type the meat of the asset. Then we seasoned it with microcontent—particularly authentic and curated quotes from inside and exterior consultants—so as to add further perception and authority. Lastly, we topped it off with some new, authentic content material so as to add slightly additional taste.
[bctt tweet=”Snackable content can often be managed & repurposed like ingredients to create a main course. – @leeodden #ContentMarketing” username=”toprank”]
Ingredient #2 – Your spice cupboard of flavorful knowledge and insights.
Herbs and spices usually maintain the important thing to unlocking the complete potential of any dish or desert—and any good cook dinner has the necessities available. So, with regards to ensuring your repurposed content material cobbler tastes good to your viewers, it must be seasoned with the proper knowledge and perception.
“We stay within the age of huge knowledge. Each marketer has knowledge. Each marketer is aware of knowledge holds energy,” TopRank Advertising and marketing’s Annie Leuman acknowledged in her publish 5 Causes Why B2B Content material Advertising and marketing Works & 5 Causes It Doesn’t. “And essentially the most forward-thinking entrepreneurs are leveraging knowledge and their sensible data to attract insights that may be acted upon of their advertising technique.”
Dig into the information to attract perception on what’s resonating most together with your viewers—in addition to what’s leaving a nasty style of their mouth. Then take motion on these insights as you repurpose to assist enhance attain, engagement, accomplished calls to motion, and extra.
[bctt tweet=”When it comes to making sure your “content cobbler” tastes just right for your audience, it needs to be seasoned with the right data & insight. – @CaitlinMBurgess #ContentMarketing” username=”toprank”]
Ingredient #three – A drizzle of creativity and experimentation.
Cobbler was born due to the creativity of America’s early settlers. And the reality is, entrepreneurs, all of us have distinctive inventive insights that may be added to the repurposed content material cobbler combine to create one thing completely different and related for our goal audiences.
As I heard Jay Acunzo say throughout his 2016 MarketingProfs B2B Discussion board presentation on content material advertising creativity:
“You’re the important thing to your creativity. You’re the starter.”
We frequently really feel like we don’t have the instruments, know-how, the group, or the expertise to be extremely inventive. However we entrepreneurs are scrappy within the content material kitchen. We’re revolutionary. We are able to and have made absolutely the most out of no matter assets we’re given. However the important thing to success right here isn’t luck. It’s a must to tinker. It’s a must to experiment. It’s a must to observe. This is not going to solely assist you refine your recipe, but additionally discover alternatives to make use of your assets in new methods.
[bctt tweet=”We #contentmarketers are scrappy in the content kitchen. We’re innovative. We can and have made the absolute most out of whatever resources we’re given. But you have to tinker.” username=”toprank”]
Prepare dinner Up Your Personal Content material Cobbler Recipe
Like early settlers, content material entrepreneurs must adapt and innovate within the ever-changing advertising panorama utilizing the assets they need to constantly create high quality, partaking, inspiring content material.
So, it’s time to get to the kitchen, throw open your content material pantry, knowledge and perception spice cabinet, and add a splash of creativity and experimentation to search out distinctive methods to repurpose content material that resonates and drives worth.
To get the inventive juices flowing, take a look at our Mastering the Good Content material Advertising and marketing Recipe: 30 Important Savory & Candy Content material Substances eBook talked about above to beef up your content material advertising technique and encourage your personal recipe for repurposed content material cobbler.
The publish A Tasty, Strategic Addition to the Content material Advertising and marketing Desk: ‘Repurposed Content material Cobbler’ appeared first on On-line Advertising and marketing Weblog – TopRank®.