Many people are now trying their hand at copywriting as a career. It can indeed be a very rewarding career with many opportunities for you and it can as well be used to benefit your own business. Copywriting however is not for everyone.
In order to be successful at copywriting, you must have a perfect grasp on the language in which you are copywriting. You will need to have perfect skills in not only technical writing and grammar use, but you will also need to be able to take those language skills and couple them with imagination and flair.
If your writing is full of typos, misspellings, or improper grammar, clients will take their business elsewhere; some will not even give you a chance to correct your errors. These errors could even be caused by your word processing program and have nothing to do with your own personal skill level.
As well if your writing is just something that looks like it came straight out of a textbook it will be dry and boring; thus causing readers to skip over it and this will not provide your client with what they were looking for when they hired you as a copywriter.
Your writing will require a lot of creativity and originality. Your writing must be different from everyone else’s while still providing all the information the client requires, in the tone of speech the client requires. Know your audience, for example, writing on rock music will greatly differ from writing on insurance. So, know the target market that your client is trying to interest.
You will also need to know, as a copywriter, how to search engine optimize your writings naturally and flawlessly so that it does not become just a jumble of keywords randomly thrown into a sentence to get the search engines attention. Search engines have become more advanced today and so must you. You must know how to keep the key words in your writing while not using them uselessly. They must fit into your sentence, into the train of thought and the flow of your article.
Your writing will need to be eye catching, interesting, imaginative, and convincing. If you are writing a review of a product or simply promoting it, you will need to convince your target audience that this is the product for them. You must do this without coming across as pushy or forceful. People want to feel they need the product, but not that it’s being shoved on them. You need to increase the number of people that want this product or service, not turn them off from it.
All that being said, if you possess the skills above; you could be on your way to a successful career as a copywriter. As the times change though, so will you, so you must keep up to date on all the technological changes in this work field in order to stay on top in the world of Calgary copywriting.