Celebrating a Magical Evening Honoring Previous and New Advertising and marketing and Commerce Legends
Final week at Fashionable Buyer Expertise, we celebrated our 12th Annual Markie Awards. This yr marked a major flip in our awards ceremony, as we welcomed our Oracle Commerce prospects to take part within the Markie Awards submissions and rejoice the successes of their friends throughout each commerce and advertising and marketing.
It was an evening to recollect. Magician and performer Nigel Mead hosted the night with enjoyable and entertaining magical tips and even turned our viewers members into legendary magicians! Previous Markie Award winners have been additionally introduced on stage to current awards together with Oracle executives.
And now…congratulations to our 2018 Markie Award winners:
Account Primarily based Advertising and marketing Staff of the 12 months
These groups have embraced an end-to-end view throughout all the purchaser journey and throughout all channels. They know their purchaser profile, have created focused campaigns that drive engagement and ROI and have created visibility into which accounts have the best propensity to purchase and have carried out Account-Primarily based Advertising and marketing (ABM) to focus on the precise people and accounts to ship personally related and well-timed messaging.
Greatest B2B Commerce Expertise
These data-driven Fashionable Commerce or Advertising and marketing professionals have confirmed methods to ship personalised shopping for experiences for each B2B buyer. They’ve supplied their prospects with related content material, merchandising, personalised search, custom-made advertising and marketing applications, and tailor-made web sites throughout all channels. On the similar time, they permit self-service with customized catalogs, customized pricing and account-specific experiences.
Greatest B2C Commerce Expertise
These data-driven Fashionable Commerce or Advertising and marketing professionals are delivering personalised shopping for experiences for each B2C buyer, connecting the web expertise to the in-store expertise by exposing stock availability and providing click on and acquire. This award acknowledges the supremely enlightened group that really will get the facility of personally participating persistently pleasant, and seamlessly built-in experiences the place the client runs the present.
Greatest Digital Advertising and marketing Ecosystem
These organizations are making the most of digital advertising and marketing integration to boost processes or enhance analytics. They’ve created an built-in ecosystem with CRM, third-party cloud apps, or different purposes to automate, streamline, and improve your advertising and marketing efforts and are sometimes utilizing APIs in fascinating methods.
Greatest Electronic mail Advertising and marketing Marketing campaign
Electronic mail could be extraordinary. In truth, there are some e mail communications which might be so properly written, so masterfully designed, that it's solely a query of when folks will reply, not if. Reaching extraordinary response charges isn't luck – it's the results of nice focusing on, content material, personalization and timing.
Greatest Rising Firm Advertising and marketing Marketing campaign
Doing extra with much less? These fast-growing, rising firms of $100M in income or much less have lean, imply, advertising and marketing groups which have executed masterful advertising and marketing campaigns utilizing advertising and marketing automation to do the work of ten folks.
Greatest Built-in Cellular Expertise
For these organizations, cellular is the platform of alternative for almost all of their superb prospects. As such they’ve created personalised experiences with messages and promotions optimized for cellular.
Greatest Worldwide Marketing campaign
The Greatest Worldwide Marketing campaign award goes to an organization with a profitable advertising and marketing marketing campaign exterior america – in a number of nations in a number of languages, modification of a program initially created within the U.S. and re-launched overseas, or any variation in between.
Greatest Lead Administration Program
Winners on this class have a classy lead administration program that delivered measurable outcomes. They exhibit the usage of lead scoring and ship compelling outcomes. On this award, folks, course of and expertise all come into play.
Greatest Omni-Channel Advertising and marketing Program
Winners on this class create personalised experiences with messages and promotions throughout net, social, cellular, e mail, show, or different digital channels to draw or retain their superb prospects.
Greatest Total Buyer Expertise
Each firm says they’re buyer targeted. However few truly ship. This winner has created a buyer retention or loyalty program that has efficiently reworked their prospects into fiercely loyal model advocates. They’ve shifted their tradition from shopper transactions to buyer relationships to drive loyalty.
Greatest Social Marketing campaign
On this class, Social Media is greater than only a buzz phrase. Winners have discovered artistic methods to make the most of each new and conventional social mediums in an effort to construct sustained dialogs with prospects and prospects, and have seized the alternatives obtainable by way of social media to generate confirmed outcomes.
Greatest Testing and Optimization
These Entrepreneurs have optimized the web buyer expertise with testing, insights, and personalization. They’ve maximized income potential throughout net, cellular, social, apps, and different digital channels consequently and have taken the leap to multivariate sophistication. Nominees for this award have integrated testing and optimization of their campaigns and applications to mitigate danger, drive higher selections, enhance income, and enhance the client expertise.
Greatest Use of Knowledge
The information-driven Fashionable Marketer targets and engages their superb viewers for particular enterprise initiatives These finalists are efficiently utilizing information to focus on, personalize, measure and win. They’re utilizing information in revolutionary and strategic methods, and have seen their efforts repay with improved buyer experiences and ROI.
Greatest Use of Insights and ROI
These Entrepreneurs are decoding information for actionable suggestions that enhance enterprise outcomes and buyer expertise. This award acknowledges a corporation that has moved past reporting (previous strategies of organizing information into informational summaries to watch efficiency) in direction of evaluation (new information and significant insights that enhance efficiency).
Fashionable Advertising and marketing Chief of the 12 months
Simply as nice individuals are the inspiration for profitable companies, innovators are sometimes the driving power behind distinctive advertising and marketing. These nominees are the passionate senior those who push their groups to succeed, lead decisive change, set the imaginative and prescient for all the advertising and marketing group and introduce revolutionary ideas.
Most Artistic Advertising and marketing Marketing campaign
Generally the entire items align to create a unbelievable advertising and marketing marketing campaign – the right concept, the precise goal, the memorable paintings, the personalised follow-up, and naturally, the measurable outcomes.
Enabling a high-performance advertising and marketing tradition isn’t at all times simple. For many organizations, it could take time to grasp the intricate mix of messaging, segmentation, information orchestration, organizational alignment and different disciplines. The Speedy Transformation award honors those that have efficiently carried out any Oracle Advertising and marketing Cloud expertise up to now yr, for his or her excellent planning, execution, and outcomes.
Folks's Selection – Greatest Video
This award honors the very best video submission with a folks’s alternative award voted on by your friends. Winners on this class confirmed distinctive movies enhanced by creativity, humor or human-interest touches.
Congratulations to all our finalists, winners and thanks to everybody who submitted. Here’s a spotlight video capturing the magical night time:
We sit up for seeing you subsequent yr!