A conversion tracking code is a tool that allows you to see how often visitors to your website go from casual viewers to actual shoppers or generated leads. It also allows you to give your visitors information about your site and how information is kept and tracked on your site in the language that would be deemed most appropriate for them. It is not difficult to add your conversion tracking code to your site, in most cases a simple cut and paste operation is all that it takes and you are all set.
When you first set up your conversion tracking code however, you will need to consider two options that related to the security level of the HTML code that you are using and the language that is being implemented both for Google Site Stats link purposes and for your own informational page. For instance, you will need to know whether or not to use http:// or https:// for your conversion tracking code language with the latter being the more secure of the two choices. There is never any negative impact on your website by using the more secure option (https://) for your conversion tracking code language choice.
When you begin conversion tracking for the first time, it is well worth the time to familiarize yourself with the software and the tracking charts and language. If you have never worked with a conversion tracking code, then have someone show you exactly what you are looking for and looking at or you might become confused by the various numbers that can be generated. Although the language is fairly straightforward, internet marketing does have some very unique terminology to get used to just like any other major industry. It pays to know what you are looking at, especially when it is something as potentially crucial as your conversion tracking.
Tracking how many customers actually go from simply visiting to making purchases or becoming potential leads is important for a lot of reasons, of course. It allows you to see how successful your ad campaigns are and adjust them as necessary. It allows you to see which types of sites your targeted audience are going to most frequently and which are being largely ignored. And, you will be able to see what keywords are generating the most traffic so that you can adjust your content and filters to take advantage of those as well.
Because your conversion tracking code gives information to your customers as well, you must make sure that you are using the right ones as well. Your business will depend on customers who feel that the personal information that they give on your site, especially their payment information is safe and secure so that they can make each purchase in complete confidence.