How can something that can be had for free, is easy to install and takes only seconds to access be good for your business? It may sound like a riddle, but it isn’t. Conversion tracking software is easy to install and is generally a free download when you start a tracking account. Your reports are generated as conversions are made and can be checked as frequently as you would like. However, it is important to note that most updates and new conversions are not completed for twenty four hours.
Conversion tracking software is important for a number of reasons. First, you will be able to see where your traffic is being generated from most frequently. Second, you will see which traffic is being turned to sales or generated leads. Third, you will be able to make faster and more accurate adjustments to your marketing campaigns which saves you ad revenue allowing you to focus your budget on sites that actually work rather than on those that are not as solid.
In traditional marketing, a campaign is generated and distributed to the targeted audience in the hopes of driving sales up. General interest in a product has virtually no bearing on traditional marketing, it is only that bottom line that matters. Sales reports are generated and reviewed for each district and area and the necessary tweaks and adjustments are made. These reports are generally done quarterly however- meaning that the ad campaign is only assessed for its viability four times a year. With conversion tracking software installed, an online marketing company can check for results and standings four times a day if they would like to.
Traditional marketing relies on big strokes when they adjust their campaigns, in many times scrapping one altogether if it is not bringing in the sales figures that they would like. Conversion tracking software allows the Internet marketer to see that certain keywords are bringing people into the site but they are not really buying or leaving information. The marketer can then analyze whether it is the site that needs adjusted or the keywords without having to overhaul any of the campaigns that are in place. In this instance it was not the ads that was the problem, the conversion tracking software revealed that the non converting visitors were all directed from another affiliate link. That link is then changed or dropped because it is only dragging the visit/conversion ratio down.
Conversion tracking software can also allow you to estimate what your bottom line numbers are going to be rather than having to wait for all of the facts and data to be generated. You can have a rough estimate on hand in case you want to bump up your advertising or you would like to increase your inventory. Being able to keep track of your progress in real time can be very beneficial indeed.