Eight-Month Taxi Trip Ends in Cloud Success: Duel Masters the Buyer Expertise


The extra time I spend with purchasers, the extra I discover all of the change that’s going down. Buyer habits is getting more durable to foretell. Applied sciences are evolving increasingly shortly.

At Oracle, we wish to enable you keep forward of those tendencies. A technique we do that’s by supporting and nurturing startups by our Startup Cloud Accelerator Program.

This program is actually a two-way avenue; not solely do our clients profit, however we get to absorb the vitality and innovation of the startups with which we work. We harness this spirit as we improve our merchandise—thus conserving you and your organization forward of the expertise curve. 

So, how are our clients truly faring within the Startup Cloud Accelerator Program? What are they getting out of it?

In an effort to reply these and different questions, I lately sat down with Paul Archer, co-founder and CEO at Duel, an automatic buyer advocacy advertising platform. Duel has been in our Accelerator Program for greater than seven months, which made this a good time for Archer to share a few of his early wins from this system.

What Duel Can Educate You About Your Greatest Clients

What’s inspiring about startups is that in the event that they wish to survive, they should ship an unbeatable buyer expertise. We will all be taught from how Duel is doing simply that. However first, a bit extra background on their firm.

After Paul Archer and his school buddies accomplished their world record-breaking taxi trip, you would possibly suppose they’d search for different fascinating adventures. They usually did—as entrepreneurs.

Their taxi journey has definitely helped them of their enterprise adventures. Corporations acknowledged that guys who might take a whimsical thought and switch it right into a worthwhile enterprise (the taxi stunt raised £20,000 in sponsorship cash for the Purple Cross) would possibly have the ability to assist them speed up their model. Quickly, a brand new journey emerged: Duel.

“I began working with a whole lot of manufacturers and found a typical theme,” Archer defined. “Their downside was that they couldn’t construct up a relationship with their buyer. And types are being crunched down by bottom-line purchasing.”

As they started researching methods to assist struggling manufacturers, Archer and his colleagues realized that some manufacturers had damaged free from this race to the underside. Probably the most profitable corporations have been these wherein the model had been outlined and constructed by their clients.

“We constructed a bit of software program that may enable manufacturers to activate their clients, discover essentially the most passionate ones, and switch them into advocates,” stated Archer.

With Duel, manufacturers can empower clients to create content material, refer pals, and so forth. The idea is good: Corporations can reward their finest clients in ways in which flip these clients into advocates for the model. I believe is a large alternative for at present’s main manufacturers.

The Secrets and techniques to Duel’s Success

As I discussed, Duel is now seven months into our Accelerator Program. Once I requested Archer about his secrets and techniques to success, he confused the necessity for everybody at an organization to share a mission—not essentially as a result of they’ve memorized a mission assertion, however relatively, as a result of all of them have the identical intense focus. Maybe, Archer says, that is within the type of one thing to “rage in opposition to”—one thing that’s being performed incorrect within the trade, which your organization will now assist repair.

I’m excited to proceed working with corporations like Duel in our Accelerator Program.

What I’m most enthusiastic about is the possibility to work with your firm. Are you on the startup stage however desirous to develop as shortly and strategically as doable? Contact us at present to search out out extra concerning the Startup Cloud Accelerator Program.





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