How Decreasing Friction Will increase Income

How Decreasing Friction Will increase Income written by John Jantsch learn extra at Duct Tape Advertising and marketing

Advertising and marketing Podcast with Roger Dooley
Podcast Transcript

Roger DooleyRight this moment on the Duct Tape Advertising and marketing Podcast, I chat with creator and keynote speaker Roger Dooley.

He’s the founding father of Dooley Direct, a consultancy, and co-founded Faculty Confidential, the main college-bound web site. He’s been a serial entrepreneur since he left a senior technique place at a Fortune 1000 firm to enter the then-nascent house laptop market.

He writes the favored weblog Neuromarketing in addition to a column at He’s additionally the creator of the upcoming e book Friction: The Untapped Pressure That Can Be Your Most Highly effective Benefit (McGraw Hill, Could 17, 2019).

On right this moment’s episode, we focus on why friction could cause issues for a enterprise, and the way sensible leaders can establish and remove friction as a technique to distinguish themselves from their competitors.

Questions I ask Roger Dooley:

  • How are you going to cut back friction while you don’t realize it’s there?
  • The place can companies begin once they wish to tackle consumer expertise points of their enterprise?
  • How do you cut back friction in a enterprise with a tradition that’s resistant to alter?

What you’ll be taught when you give a pay attention:

  • How a smaller firm can get a bonus over the large guys by lowering friction.
  • What organizational drag is and the impact it might probably have on your enterprise.
  • How you need to use friction for good when seeking to change unfavorable private habits.

Key takeaways from the episode and extra about Roger Dooley:

  • Be taught extra about Roger Dooley
  • Be taught extra about Friction
  • Observe on Twitter
  • Join on LinkedIn
  • Observe on Fb

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