There are literally hundreds of copywriting companies, as well as companies that claim to be copywriting agencies. There are companies that have been around for years, as well as companies that just popped up yesterday. How do you know who to trust with your work, your project and your money?
Why a Good Copywriting Company is Hard to Find
It’s easier now than ever before to claim to be a copywriter, let alone a good one. Amateurs, inexperienced beginners and scammers out to make a quick buck saturate the current copywriting market. Finding the right copywriting agency for you may seem at first like trying to find a specific grain of sand on a beach.
But there are professional and well established copywriting companies that do excellent work and have immaculate credentials. There are also professional freelance companies that do excellent quality work and can back up their claims with proof.
Narrowing Down the Copywriting Company Competition
There are several steps that you can take in seeking out a competent copywriting company.
1. Identify Your needs first. You should know what you want before you take on contacting any copywriting company. You should also know what you are prepared to spend for the services that you’re seeking. It’s important that you have a plan and a direction first. This way when you do contact potential service providers you can clearly explain your position.
2. Do the research. Don’t immediately start contacting whichever copywriting agency you come across. Take a look around; use search engines and freelance sites. You need to get a good idea of what all of these companies and agencies are offering. Many copywriting agencies specialize and may not be for you, so contacting them will be a waste of your time and theirs. Be sure to check websites, feedback and testimonials. Websites are especially good as they can show you first hand exactly what the company can do with words and web copy.
3. Narrow down your choices. As you do your research, you should be bookmarking and saving information on the providers that may potentially meet your needs. Once you have a good idea of what you want you can start to narrow down your choices to several that may potentially meet your needs.
4. Make contact. Now that you have all the information you can get on your own, it’s time to make contact. Discuss general prices and request samples before pitching your offer. Get an idea of who you are dealing with. Are they professional? Affordable? Have they worked in your field before? What can they do for you that you can’t do for yourself? Find out and then you can make a decision.
There are good and professional copywriting companies out there. They need you just as much as you need them. So be sure to check your facts so you don’t end up spending your time and money on a company that can’t deliver when there is a good one that can. You’ll find that working with a good copywriting company can be profitable for everybody involved.