When you start selling things online to make money copywriting looks easy, how hard can it be to a be good copywriter. If you’re an internet marketer, no doubt you’ve seen all the variety and the many different sales letters. But seriously, how hard can that be to write that stuff, and all you’re really trying to do is sell some product? If you don’t know this, copywriting is not the easiest thing to learn how to do well.
That’s why a lot of marketers just hire a freelance copywriter to do this for them. This is a good choice if writing is not your best skill, and you don’t want to try to learn it. But if you think you can give it a good shot, it’s worth your time to learn the basics of it if you don’t have the funds to outsource it.
First of all, come up with the best way to sell the product if you were the customer. Consider what motivates you to buy when you shop. So when you write your copy, just do it like you were selling the item to yourself. If a particular selling technique annoys you, don’t use it yourself. If you like the way a certain product is marketed, emulate that sale page’s style. Keep in mind that you are not only a marketer, but also a customer. One way to tell if your copy needs improvement is if it would not even convince you to buy your product! Try to come up with a phrase or way of looking at the product that would be the tipping point that would turn you into a customer. It is solid logic that if you can sell to yourself you should be able to sell to others. Break up your copy. You were probably taught in school that a paragraph has to center around a single thought. This is still good advice. At the same time, you don’t have to force one idea into one paragraph. People today, especially online, have short attention spans and don’t like long blocks of written material.
Breaking up long paragraphs into smaller ones will make your copy much more readable. Even single-sentence paragraphs are perfectly acceptable in copywriting. Shorter paragraphs will hold the readers’ attention longer.
Copywriting is relaxed, conversational language – not a research paper for Professor Stiffcollar. Your readers will make a stronger bond if you write like you’re their best friend talking to them. You want them to relax and feel comfortable, that’s when sales happen. They like to feel like they are part of a conversation. So take a huge hint, friendly joke, and don’t write your copy in a formal tone. Sometimes formal language is necessary.
It is not easy to sell your products and services to an increasingly skeptical public. The trick that good copywriters have mastered is making their craft seem simple. You have to try it yourself to appreciate how difficult it can be to produce good copy. As you learn the basics about copywriting you will get better at it. Be patient with yourself. Your copywriting will get better until you are able to sell your products almost effortlessly!