Marrying Content material with the Buyer Journey

Marrying Content material with the Buyer Journey written by John Jantsch learn extra at Duct Tape Advertising

Advertising Podcast with Arnie Kuenn
Podcast Transcript

Arnie KuennOn right now’s podcast, I communicate with Arnie Kuenn, a global speaker, creator, and founder and CEO of Vertical Measures.

Previous to founding the digital advertising company Vertical Measures in 2006, Kuenn based a number of different companies, together with MediaChoice, an web startup whose shoppers included the key tv networks, plus music and film studios.

Kuenn now runs his enterprise and travels the world talking and working coaching workshops on advertising. He’s additionally the creator of a number of books, together with his newest, The Buyer Journey: How An Owned Viewers Can Remodel Your Enterprise. On this episode, we focus on the shopper journey, and the function that efficient content material advertising performs in guiding patrons by way of the journey.

Questions I ask Arnie Kuenn:

  • What made you resolve to write down the ebook as a fable?
  • How would you outline the shopper journey?
  • What’s the connection to content material all through every stage of the shopper journey?

What you’ll be taught should you give a hear:

  • Why good content material comes from understanding folks’s ache factors.
  • How placing your self within the purchaser’s footwear might help you establish gaps in your content material.
  • Why digital advertising permits you to meet prospects at their time of want.

Key takeaways from the episode and extra about Arnie Kuenn:

  • Study extra about Vertical Measures
  • Order a replica of The Buyer Journey: How An Owned Viewers Can Remodel Your Enterprise
  • Comply with on Twitter
  • Join on LinkedIn

Like this present? Click on on over and provides us a overview on iTunes, please!

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Klaviyo helps you construct significant relationships by listening and understanding cues out of your clients, permitting you to simply flip that data into helpful advertising messages.

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