Everyone using copywriting to market an MLM business online wants the magic bullet, the secret that will change their business. While MLM copywriting is not an easy skill to master there are a couple of tricks that will move your business further and they can be mastered in one simple step.
First you have to consider how the internet has altered our lives. It has changed the way we interact with one another, how we learn, how we shop and how we live. It entertains us, educates us and keeps us in touch even from the other side of the world. Because the web has such a strong influence on everything we do it is important for online MLM marketers to understand how we use it compared to the old school copywriting methods of getting our message across.
People often do not read when they are online. They scan. The eye searches out keywords or phrases and then we read around those. If what we read is important enough or is what we were looking for, we’ll go back and read the entire message, or at least most of it.
This scanning trait makes the written word get lost in the shuffle. So, how do you get your message to stand out in the crowd?
Simple, use images.
A picture tells a 1000 words and online it may be worth even more. If used properly a good eye catching, controversial, funny, interesting photo or illustration grabs the reader and pulls them in.
It is a simple trick that a lot of online marketers miss. Pictures are the fastest way to get a persons attention and keep it.
If you take a look at the stats for the top websites you will notice an alarming trend. The sites that get the most views, have the most people on them for the longest periods of time all center around videos and images. It comes back to the fact that people don’t read on the internet but always take time to look at pictures or watch video.
Find good images and use them in as many of your marketing efforts as possible.
Blog posts, videos, forum posts (screen shots are brilliant for this), social networking profiles and anywhere else you can think of.
If a picture can tell a 1000 words and it gets seen on your social networking profile page 10 times a day that is 10 000 words spoken for you without you having to lift a finger! Use images in your MLM copywriting efforts and you will see a change in your MLM business.
Images can be used in so many ways to boost your MLM business. Get more info on how I use images to get my SEO rankings up for free on my Nerve Center…
See you there!