My Failed Try at website positioning (And What I’ve Realized)

Do you know that I’ve failed at website positioning earlier than?

No, I’m not speaking about after I first began my profession. This was after I knew website positioning just like the again of my hand.

I’m speaking about after I was adequate to get websites ranked on web page 1… that’s after I actually failed at website positioning.

And boy was it was heartbreaking!

Let’s simply say this: I used to be capable of rank a website on web page 1 of Google for the time period “on-line poker” after which my rankings tanked. Not due to a Google penalty however from one thing I by no means anticipated.

However earlier than I am going into what I discovered, let’s first go over how it began…

On-line Poker Lowdown

online poker lowdown

Again in 2010, I purchased an outdated poker website that was by no means actually up to date. It was referred to as On-line Poker Lowdown. Humorous sufficient, the location continues to be up at present although I don’t personal it.

The rationale I purchased it was as a result of it ranked within the high 1,000 for the time period “on-line poker.” The location simply wanted some updating.

If you’re questioning how I discovered it, I used to be Googling for the time period “on-line poker,” and I hit up a dozen or so websites who have been rating between web page 30 and 100 for the time period and acquired the most cost effective one.

And the rationale I went after the poker business was that again then lots of us thought it was going to be legalized in the USA. So, if I might rank on the high, I’d have a website that may finally be value some huge cash… assuming I used to be affected person.

My first weblog submit

I revealed my first weblog again in November 2010. It was referred to as, the highest 5 poker errors you’ll make.

poker mistakes

The weblog submit wasn’t the usual 2,000 plus phrases that I write as of late, but it surely was lengthy sufficient for 2010. Take into account, there weren’t as many blogs again then so it wasn’t as aggressive.

However this weblog submit did nicely, there have been 31 feedback:

comments poker

And over time, the weblog frequently grew as I revealed extra content material.

My path to rising On-line Poker Lowdown

I want I had the analytics for the location nonetheless, however I don’t.

If my reminiscence serves me accurately (and normally it does), the location capped out at roughly 41,000 distinctive guests a month all from 104 weblog posts.

And at one level I even ranked quantity 7 on web page 1 for the time period “on-line poker.”

The perfect a part of all, it didn’t even take me a 12 months to realize these outcomes.

Remember that again then you may get rankings a lot quicker than now you can. However nonetheless, it was fairly quick even for 2010/2011.

So how did I get my rankings and site visitors so excessive in such a aggressive area?

It wasn’t the content material, it was the backlinks.

Google’s algorithm was a lot simpler to foretell again then and hyperlinks impacted rankings greater than anything.

Now you might be questioning how I received all of those folks to hyperlink to me. Like at present, nobody needed to hyperlink to poker websites… even again in 2011.

It was from writing posts like this.

top 30 blogs

By creating list-based posts of the highest blogs inside the poker business, it was straightforward for me to get them to hyperlink again to me.

If you wish to do one thing related, it’s not so simple as writing a weblog that features the highest 30 and even 100 blogs inside your business.

  1. Your submit must be detailed – I do know the instance I confirmed on On-line Poker Lowdown isn’t detailed. Occasions have modified. In case your list-based submit isn’t as in-depth and thorough as potential it gained’t work practically as nicely. For instance, if you happen to checklist out the professionals and cons of the location and why you included it, that may be significantly better than simply writing a number of paragraphs and linking to dozens of websites.
  2. It’s essential embrace photos – when itemizing out the highest 100 blogs inside your business, be sure to embrace a picture for every weblog. This one little factor will add a little bit of aptitude to your submit.
  3. Your checklist must be lengthy – a high 30 checklist isn’t as efficient as writing a high 100 or high 500 checklist.
  4. Your checklist must be of bloggers – don’t checklist out the highest 100 websites, it must be blogs. Bloggers are way more open to linking again to you.

When you publish your list-based submit you’ll have to drive a ton of site visitors to it inside 7 days of it being revealed. Again within the day, I drove site visitors to the On-line Poker Lowdown high 30 poker blogs submit by paying for StumbleUpon adverts.

However that’s not an possibility as StumbleUpon doesn’t exist anymore.

You possibly can nonetheless drive site visitors by Reddit adverts, Quora adverts, Twitter adverts, and Fb Adverts although. These choices are technically higher than StumbleUpon as they’ve higher focusing on choices.

Even when your weblog is in style, I’d nonetheless advocate that you simply pay for adverts… even whether it is simply 50 . By paying for adverts, it ensures your weblog submit will get learn by hopefully a number of thousand new folks if no more.

You don’t want the very best high quality site visitors both, you simply want guests who’re considerably keen on your content material.

The extra those who learn your submit, the extra will click on by to one of many high blogs you talked about. And the extra those who click on by to their website, the extra of them will discover your weblog after they analyze their referral site visitors.

In different phrases, after they see a spike of their Google Analytics account, they’ll discover that the additional site visitors got here out of your weblog.

This may put your weblog on their radar!

Now, on the 7th day of your weblog submit being stay, you’ll wish to electronic mail every web site that you simply included.

The e-mail ought to go one thing like this…

Hey John,

I simply needed to congratulate you for having a tremendous weblog. I cherished a lot that I included it in my checklist of the highest 100 poker blogs. [insert link to your blog post]

There are such a lot of junk websites within the poker area, however yours really stands out. I really like the way you go into nice element about poker technique and you’ve got some infographics breaking down how casinos make their cash.

Hope you bought some good site visitors from me… the weblog submit was fairly in style and nicely acquired by the poker neighborhood.

If you wish to showcase your accomplishment, be happy and point out it to your readers. Or you possibly can simply place this badge in your weblog.

poker badge

[insert embed code for the badge, which should also contain a link back to your site]


Neil Patel

You’re going to should customise the e-mail after which, after all, make a badge that appears a lot nicer and is smaller. However you get the purpose.

This one technique actually boosted my backlink depend and skyrocketed me to the highest. It nonetheless works at present, but when you will leverage it there are some things you need to know:

  1. Your submit wants at the least 10,000 guests – solely a portion of your guests will click on by to among the high websites you talked about. The extra those who learn your submit the higher, so be certain that to drive at the least 10,000 guests. If it’s good to use adverts, use them as a result of if just a few thousand folks learn your submit it gained’t work practically as nicely.
  2. It’s essential create a badge – make one that’s a lot prettier, less complicated, and smaller than the instance I confirmed. With no badge and embed code, you’ll barely generate any hyperlinks.
  3. Ship observe up emails – for all the those who don’t open up your electronic mail and reply, ship them a follow-up electronic mail inside three days asking them to share your content material on the social internet. The e-mail ought to look one thing just like the one under.

Hey John,

I’m undecided if you happen to noticed the e-mail I despatched you a number of days in the past. I simply needed to congratulate you for having a tremendous poker weblog. I included as one of many high 100 poker blogs on the earth. [insert link to your blog post]

Your weblog really stands out as you’ve gotten gone above and past by creating content material like infographics explaining how Las Vegas casinos work.

Hope you bought some good site visitors from me… the weblog submit was fairly in style and nicely acquired by the poker neighborhood.

I do know you might be busy, however I’d like it if you happen to might share the article in your favourite social community.

Let me know if I can do something for you. Or in order for you me to replace the submit to showcase anything that makes distinctive simply let me know.


Neil Patel

By combining these two emails with the promotions steps I break down on this weblog submit, you’ll discover that you simply’ll generate backlinks and social shares.

That’s how I used to be capable of rank on web page 1 for probably the most aggressive phrases.

So why was On-line Poker Lowdown a failure?

I broke down how I climbed to the web page 1 of Google for “on-line poker” and as you possibly can see from among the posts folks have been participating with the content material.

So why did On-line Poker Lowdown fail from an website positioning standpoint?

It’s as a result of I didn’t know what I used to be speaking about. See, I do know little or no about poker, and I employed mediocre writers to assist me out.

Though I received the content material to rank, my consumer alerts have been horrible.

When folks landed on the location, lots of them would hit the again button, so they may return to Google and discover a higher website.

Simply consider it this manner: In case your website has a horrible bounce fee, this tells Google that folks don’t care on your website.

Though you could have “optimized” your website for serps, it doesn’t actually matter as a result of folks don’t care on your content material, and this tells Google that your website isn’t pretty much as good because the competitors.

As soon as my rankings began to drop I panicked, and I instantly reached out to a couple poker gamers and I received their suggestions.

All of them advised me the identical factor… the content material wasn’t nice and in the event that they have been seeking to study poker over again, the weblog posts aren’t actionable sufficient to make somebody an honest poker participant.

They even broke down how I wanted to show eventualities inside my content material and inform folks what they need to do when they’re handled particular fingers like what to do you do if you happen to have been beginning off with a pair of 2s.

For somebody not understanding a lot about poker and since I wasn’t passionate in regards to the subject, I threw within the towel and I bought the weblog for a number of thousand .

The massive lesson I discovered was that understanding website positioning isn’t sufficient. Even if you happen to can construct hyperlinks, write content material, and climb to the highest of Google quick, you gained’t keep if folks hate your content material (or product/service).

Google cares what folks assume firstly.

So, if you happen to can’t create one thing folks will love, your bounce fee goes to be excessive and also you’ll discover that it is going to be onerous to get regular natural site visitors.


This was my worst website positioning failure.

Once I began On-line Poker Lowdown, I used to be good at website positioning and I used to be a bit too smug. I by no means anticipated that not being an issue professional would actually damage me.

I do know there have been different options that I might have taken, reminiscent of partnering up with somebody who knew poker (which I attempted), however I rapidly discovered that if folks aren’t passionate in regards to the subject it gained’t work.

Folks can inform by your content material. You by no means wish to put out stuff that folks assume is crap. It can simply make you look unhealthy.

Plus, when you find yourself passionate a couple of subject, the writing is completely different. From the way in which you’ll inform tales to the way you break down actionable steps or the way you combine in life experiences… it’s onerous to do this stuff whenever you aren’t an professional.

Don’t do what I did by popping up websites to make a fast buck. Construct one thing actual you could be pleased with.

So, what do you consider my website positioning failure? Did you count on it to finish this manner?

The submit My Failed Try at website positioning (And What I’ve Realized) appeared first on Neil Patel.

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