Product Advertising and marketing Classes Realized: An Interview with Shopify’s Hana Abaza [Video]

Hana Abaza runs the advertising and marketing present over at Shopify Plus, the enterprise arm of e-commerce software program large Shopify. Within the interview, we unpack a number of the methods they’re growing product consciousness and adoption of a brand new product – together with the genesis of the thought for Shopify Plus, and a few product advertising and marketing classes discovered.

We additionally speak about MacGyvering, loopy startup concepts, and a ton of assets you need to use to your personal product advertising and marketing efforts.

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Watch My Interview with Hana Abaza on Product Advertising and marketing Classes Realized


Present Notes

Listed below are all of the assets we talked about:

  1. 09:03 Jobs to be Carried out (JTBD) Framework | Framework
  2. 15:45 Product adoption ideas
    A few of Hana’s presentation slides.
  3. 18:00 Companion Advertising and marketing
    How Shopify leveraged their companions to create content material to affect natural seek for a brand new product.
  4. 20:08 Advertising and marketing a product with no pricing in your web site
    Is it tougher or simpler to market an enterprise product if you solely have a demo request?
  5. 24:10 Who does product advertising and marketing nicely?
  6. 25:15 First Spherical Capital Interview with Joanna Lord
  7. 27:14 Intercom Product Advertising and marketing
  8. 30:13 MacGyvering
  9. 31:10 Who would Hana take to a abandoned island?
    The Unpublished David Ogilvy.
  10. 33:50 Hana’s favorite dad joke
    What do you name cheese that isn’t yours? Nacho Cheese!

Oli Gardner

Get again right here on Monday the place I’ll be exhibiting you find out how to use Sticky Bars to craft actually cool cellular consumer experiences.

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