LONDON–(Marketwire – December 15, 2009) – Quova, Inc., the leading provider of IP geolocation data and services, today announced that is has appointed Jay Webster as Chief Product Officer. Webster brings more than 20 years of executive and entrepreneurial experience in advertising and technology to Quova.
Prior to BlueLithium’s acquisition by Yahoo!, Webster served as Chief Technology Officer and General Manager of Performance Advertising at the company. Subsequently, Webster was General Manager of the Lead Generation business at Yahoo! Prior to BlueLithium, he held executive roles in leading search and performance marketing companies including Vice President of Engineering at Adteractive, Inc., President and Chief Technology Office at Fathom Online, and Managing Partner at USWeb / CKS.
Webster brings to Quova business and technical expertise in search marketing, digital marketing, lead generation, loyalty marketing, performance marketing and ad networks. He also has strong experience with entrepreneurial startup operations and venture capital financing.
“More companies are using geolocation in new ways — to localise traffic to their sites, geotarget advertising and tailor the site experience for users,” said Marie Alexander, President and CEO of Quova. “Jay’s deep experience with advertising and marketing technologies will profoundly impact the direction of our product direction and usability within these sectors.”
“As I reviewed Quova’s strategy and future direction, I felt confident that my background was a perfect fit,” said Jay Webster, CPO of Quova. “Given its market leadership and the core platform, the growth opportunities are boundless. In today’s climate it is exciting to find a company based on a horizontal platform that provides value to so many different markets.”
Quova provides IP geolocation data, which determines the physical location and Internet connection characteristics of a Web visitor. Organizations leverage this data to help make business decisions in four primary areas — fraud prevention, marketing, compliance and security. Quova customers include the BBC, MLB.com, Continental Airlines and Expedia.com.
Quova, Inc. enables online businesses to instantly identify where a visitor to their Web site is geographically located. Online companies including broadcasters, e-retailers, ad networks, banks, and government agencies integrate Quova’s IP geolocation data into their Web applications to geotarget their advertising and content, detect card-not-present fraud, manage distribution of digital content, comply with local laws, and more. Quova delivers detailed demographic and network characteristic data about an IP address and the data is 99.9% accurate at the country level and up to 98.2% accurate at the US state level (attested to by Pricewaterhouse Coopers). Quova, founded in 2000, is based in Mountain View, California, and is privately owned http://www.quova.com