Today the typical marketer has been cited to make use of wherever from 12 to a whopping 31 instruments to construct the campaigns of their goals, however ensuring all of those completely different apps or instruments work collectively like a well-oiled machine is usually the place issues get messy.
For instance, you may generate leads through your touchdown pages, however — relying in your advertising stack and the connections you’ve arrange — it’s not at all times simple to mechanically move, tag and strategically route kind knowledge you’ve collected into all of the completely different instruments you want to work in (i.e. you may be utilizing Google Sheets for lead monitoring, your CRM for gross sales follow-up, and your advertising automation platform for triggering particularly related e mail campaigns).
Sustaining a easy workflow in your lead administration is subsequent to not possible in case your instruments don’t join and discuss to one another correctly.
Fortunately, all of the instruments you’re keen on can discuss to one another
In the present day at Unbounce, we’re excited to introduce our new Integrations Powered by Zapier.
Now, you’ll be able to immediately join your touchdown web page, overlay and sticky bar lead knowledge to over 60+ apps with out typing a line of code or ever leaving the Unbounce builder.
Should you’re not already a brilliant fan, Zapier’s the instrument over a million individuals use to attach their favourite internet apps collectively for much less busywork and extra spectacular automation. It’s just like the one integration to rule all of them – or the instrument that makes all the opposite instruments maintain fingers and play good.
We’ve seen 1000’s of Unbounce prospects construct touchdown pages, overlays and sticky bars, then arrange customized integrations with Zapier to funnel lead knowledge into their different favourite instruments like Intercom, Go2Webinar, Autopilot and Salesforce, for instance. In the present day that connection’s even simpler.
Goodbye busywork, howdy automation
Performing as a helpful lead gen concierge, the brand new Integrations Powered by Zapier assist eradicate mundane setup duties.
With pre-built Zap templates straight in Unbounce and the same old integration set-up duties automated for you, Zapier helps you get centralized lead administration for any marketing campaign in only a few clicks.
Even higher? Zapier is a commerce secret for leveling up the sophistication of your advertising. Utilizing Zaps to attach your lead era knowledge with different instruments and automate extra actions, you’ll be able to arrange elaborate campaigns without having to construct workarounds or “hacks,” or depend upon dev assets to construct your integrations for you.
The probabilities are limitless, however right here’s a style of how just a few of our prospects are already utilizing this characteristic to gas spectacular campaigns with out counting on IT.
Zap inspiration #1: Enrich your lead knowledge
It’s one factor to generate new leads, it’s one other in the event that they get routed to your gross sales staff pronto with further context (like a lead’s distinctive preferences) included.
Joe Savitch, SEM and Inbound marketer at digital company Altos, lately launched a lead gen marketing campaign with an actual property shopper and needed leads’ properties of curiosity included within the information submitted through the shape (with out the lead having to pick manually from a drop down). In figuring out which properties leads have been expressly concerned about, the true property shopper’s gross sales staff may observe up with particularly related outreach.
Not solely was Joe capable of determine every lead’s particular curiosity utilizing a lightbox that handed a worth from the button to the lead kind, however with Unbounce’s new Integrations Powered by Zapier (the “E mail Parser” Zap), Joe created a lead notification that routed results in the suitable gross sales staff based mostly on which customized discipline had been chosen:
And right here’s an instance of the lead notification his staff receives:
The Integration Powered by Zapier was tremendous simple to setup and execute… My shopper thinks I’m a magician! I may see this getting used lots going ahead.
Zap inspiration #2: Get visibility into marketing campaign ROI
Serving many small to medium sized shoppers, Stefano Apostolakos of digital company Webistry notes that lots of the manufacturers they work with don’t have, or aren’t accustomed to gross sales CRM instruments, which means the company can have a tough time demonstrating the ROI of the lead gen campaigns they run.
However now, due to the PipeDrive Zap straight in Unbounce, all of Webistry’s marketing campaign leads get pushed into PipeDrive (a gross sales CRM), tagged and positioned appropriately in a shopper’s gross sales funnel.
Stefano’s staff then runs month-to-month studies to find which campaigns, advert teams and key phrases obtain the very best CPA (value per acquisition) to indicate the shopper simply how priceless the brand new campaigns have been. Right here’s what Stefano needed to say about it:
Our prospects have been very excited to see the direct impression their campaigns have on the underside line. Having the ability to show the worth we deliver has helped us to construct loyalty, and generate an in depth portfolio of joyful, long-term prospects.
Go forth and Zap!
That is actually simply the tip of the iceberg. Whereas Unbounce now comprises 60+ Zap templates to select from proper within the builder to get you began, you probably have a Premium Zapier subscription, you’ll have entry to over 900+ app integrations through Zapier you can also make use of in Unbounce.
Whether or not you wish to use one Zap at a time, or go wild with just a few at a time (i.e. lead knowledge pushed into Google Sheets, Slack, LinkedIn and extra…), at this time you’ll be able to lastly handle, tag, and re-route all of the leads you accumulate with Unbounce (from proper in Unbounce). The one restrict is your creativeness.
You’ll simplify your marketing campaign workflows, and your whole instruments will run easily collectively. To not point out, you’ll be able to run way more complicated campaigns with out the assistance of IT.
We’re psyched to be the primary conversion platform to make Zapier integrations out there straight within the builder, and we are able to’t wait to see what you Zap collectively.