On March 20, 2019, the 13th Annual Markie Awards befell in Las Vegas, Nevada and made historical past as soon as once more.
For greater than a decade, the Markie Awards, one of the vital prestigious award exhibits within the trade, have celebrated the artwork and science of digital advertising and marketing. Nonetheless, this yr, the Markies advanced and broadened their scope to applaud brilliance past simply advertising and marketing. Subsequently, the 2019 Markies honored the creators and innovators of standout buyer experiences throughout advertising and marketing, gross sales, service, and commerce.
Winners are decided by an aggregated vote rating, and the voting course of is truthful, democratic, and nameless. The pool of judges modifications yearly, and this yr the judges included specialists, specialists, and executives from each advertising and marketing and CX. Winners are chosen primarily based upon who has essentially the most compelling story, the metrics to again that up, and examples of how their story has made a distinction.
The 2019 Markies included:
The Apex Award for Finest Total Buyer Expertise
Honoring corporations that created a standout buyer expertise that turns prospects into model advocates.
The winner – Panasonic (Pc Merchandise Europe)
The Borderless Award for Finest Worldwide Advertising Marketing campaign
Recognizing those that put collectively a nationwide advertising and marketing marketing campaign that ultimately went worldwide.
The winner – Movember Basis
The Cultivator Award for Finest Lead Administration Program
For entrepreneurs who crafted a lead administration program with good lead and account scoring that nurtures prospects, delivers dynamic outcomes, and higher aligns advertising and marketing and gross sales.
The winner – Samsung Enterprise
The Heartstrings Folks’s Alternative Award
That includes undertaking submission movies enhanced by uncommon creativity, humor, or human-interest touches.
The winner – Well being Assets in Motion
The Nexus Award for Finest CX Ecosystem
Recognizing those that masterfully constructed a related CX ecosystem with CRM, third-party cloud apps, or API integration.
The winner- Indian Lodges Firm Restricted
The Perception Award for Finest Use of KnowledgeFor individuals who use knowledge as their superpower to focus on, personalize, or pivot, and have seen spectacular ROI because of this.
The winner – Cisco
The Omni Award for Finest Omnichannel Expertise (Advertising, Service, & Gross sales)
Recognizing organizations that ship the hyper-relevant, omni-channel experiences patrons demand.
The winner – Issues Remembered
The Pinpoint Award for Finest Account-Primarily based Advertising Technique
Honoring those that use account-based advertising and marketing and advertising and marketing automation for precision and hyper-personalization.
The winner – Hewlett Packard Enterprise
The Thinker Awards for Finest Innovation in CX
Recognizing these organizations that leverage expertise and instruments in a means that they’ve by no means completed earlier than.
The Thinker Award for Finest Innovation in Gross sales
The winner – Aon
The Thinker Award for Finest Innovation in Advertising
The winner – Snap Tech
The Thinker Award for Finest in Innovation in Service
The winner – Metropolis of Albuquerque, New Mexico
The Upshot Awards
Recognizing the professionals who discover alternatives the place others see obstacles and capitalize on them with out hesitation.
The Upshot Award for Finest Demonstrated ROI in Advertising
The winner – Bonnier Information
The Upshot Award for Finest Demonstrated ROI in Service and Gross sales
The winner – Kenya Income Authority
The Convert Award for Finest Commerce Expertise
Recognizing the enlightened commerce staff that makes use of inspirational experiences to transform transactional prospects into brand-loyal fans.
The winner – Livelo
Congratulations to all of the winners, and thanks to everybody who participated.
For details about digital advertising and marketing and advertising and marketing automation, go to Oracle Advertising Cloud (OMC).