The MECLABS Conversion Heuristic Utilized: How a single-product ecommerce web site can optimize its gross sales with a examined methodology


After testing greater than 10,000 gross sales paths over the previous 20 years, MarketingExperiments and our mum or dad firm, MECLABS, have developed a pondering software anybody can use for optimization.

We name it the Conversion Sequence Heuristic.

Whereas it appears difficult, it’s merely a manner of taking a look at a gross sales path and going by means of components of the shopper’s expertise of a specific web page or course of.

On this Fast Win Clinic, Flint McGlaughlin, our CEO and managing director, walks by means of Axess Wallets’ residence web page and applies the Conversion Heuristic to point out how simple it’s to consider conversion in a gross sales path utilizing the software.

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