The Relationship Between Branding and Emotion

The Relationship Between Branding and Emotion written by John Jantsch learn extra at Duct Tape Advertising and marketing

Advertising and marketing Podcast with Javier Sanchez Lamelas

I believe most small companies have bother regarding among the greatest practices of very giant organizations. Issues like branding and storytelling seem to be imprecise ideas quite than concrete techniques.

My visitor for this week’s episode of the Duct Tape Advertising and marketing Podcast is Javier Sanchez Lamelas. He’s the founder and CEO of High Line Advertising and marketing and the creator of the guide Advertising and marketing: The Coronary heart and the Mind of Branding. He and I focus on the right way to market successfully by interesting to emotion.

Lamelas is a worldwide advertising skilled with over 30 years of expertise. He has held positions in excessive profile corporations all around the world together with Proctor & Gamble and Coca-Cola of their world advertising campaigns.

On this episode we focus on methods and techniques that apply to each enterprise, no matter dimension.

Questions I ask Javier Sanchez Lamelas:

  • How do you seize the emotional facet of a model?
  • How does a typical enterprise create constructive model values and comply with it by way of with a model promise?
  • What function does storytelling have in speaking the model worth and promise?

What you’ll study in the event you give a hear:

  • Learn how to pinpoint the human worth that will likely be a constructive affiliation along with your model
  • Learn how to create a Advertising and marketing Manufacturing unit
  • Learn how to know which advertising channels you must deal with

Key takeaways from the episode and extra about Javier Sanchez Lamelas:

  • Be taught extra about Javier Sanchez Lamelas and his firm.
  • Learn Advertising and marketing: The Coronary heart and the Mind of Branding.
  • Join on LinkedIn.
  • Electronic mail javier@toplinemarketing.internet.

This week’s episode of the Duct Tape Advertising and marketing podcast is delivered to you by Klaviyo. Klaviyo is really a recreation changer. In contrast to conventional ESPs or advertising automation platforms, Klaviyo provides highly effective performance with out lengthy implementation or execution cycles. It provides ecommerce entrepreneurs entry to all related information from quite a lot of instruments and makes it obtainable to energy smarter, extra customized campaigns. Backside line, Klaviyo helps ecommerce entrepreneurs make more cash by way of tremendous focused, extremely related, e-mail and promoting campaigns.  Be taught extra at

This week’s episode can also be delivered to you by ActiveCampaign. That is my new go-to CRM, ESP, and advertising automation platform. With its low value, any dimension of enterprise can use it. Beginning at $19/month, you’ll be able to preserve monitor of your purchasers, see who’s visiting your web site, and follow-up primarily based on habits. Be taught extra right here.

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