A copywriter usually works on advertising agencies; they work hand in hand with the art editors. And because of the nature of their job, they must be effective enough to encourage their readers to become customers. This responsibility relies primarily on the efficiency of the copywriter as he works on the text content. While the art editor takes charge of the aesthetic appeal, the copywriter should as well inhibit influential ideas.
Such efficiency can significantly be brought about by experience. However, a copywriter must primarily be equipped by the adhering rules. If he does not know basic grammar and use of punctuations, how else would he edit the work of others? In addition, the copywriter must also be oriented that every person has his own style of writing. Although he has the authority to make renditions, he must keep in mind that the idea of the writer must be preserved.
Since copywriting is all about effective promotion, you should have at least a guideline to adhere to produce substantial outputs.
First, and perhaps the most fundamental of all, is for you to review the copy. Typographical or clerical errors are oftentimes surprisingly placed between lines. Scan your final copy at least five times to avoid such incidents.
Articles should not pose a mysterious and clever effect. Your audience, even those who are not that witty and brainy, should be able to get what your piece is all about. Do not allow them to be confused in working out what you mean in the write-up.
Make use of short sentences. Also, organize your ideas systematically; that is, paragraphs should enclose only one idea. Extremely complex sentences with lengthy clauses just give rise to confusion and boredom among the readers.
As much as possible, be accurate with the facts. When dealing with figures, for example, avoid the use of “about 70%” or “more than a hundred”. Instead of percentage and estimates, state the exact numbers and details.
Do not be constrained with the idea that your article has to be perfectly grammatically correct. The observation of grammar rules is a basic. But sometimes, this limits the copywriter from writing his ideas. To help you, state your sentences in the simplest approach possible.
Consider the audience. Whom are you writing for? Just imagine that you are selling the item or product to somebody. Write as if you’re discussing with your target customers. Choose effective terms. Say, “information” can be replaced by “facts” which has a greater impact to the audience.
Simplicity is a must. Pick out words that can be understood by everyone. Do not worry about producing an output with a childish quality for such is a good piece.
Researches have shown that lengthy articles sell more compared to short ones, as well as long headlines over short. You should write with the appropriate length as needed to successfully sell the product.
When writing, imagine you’re sending the article to somebody you know who is just like your target audience. You can think of your dad, mom, a classmate, a neighbor, or whoever. This will help you to easily come up with a more fresh and comprehensive output.
Reading books, magazines and other resources can help you compare the advertising techniques employed by other men. Effective advertising is more effective when you know more.