SEO copywriting – writing content with the goal of increasing “hits” on your website by search engines – is very different from regular copywriting, but reader-friendliness should be the goal of both. SEO or Search Engine Optimization copywriting involves taking your already reader-friendly content and massaging it in specific ways so that the search engines can find it. SEO copywriting consists of inserting “hot” keywords into ordinary content. SEO copywriting involves more than just adding a lot of keywords and similar words to your content. Major search engines like Google, Yahoo! and Bing are high on punishing websites that have content with overused keywords. Therefore, pay attention to keyword density which is the percentage of keywords included in your copy. For example, three keywords in a 100-word copy is 3% keyword density. The big difference between normal copywriting and SEO copywriting is that it focuses not only on the viewers but it also weighs what sort of impact the writing will have on the search engines.
The main focus of search engine copywriting is writing web content that focuses on your keywords; ensuring proper research and analysis have been put into the selection of keywords so they apply closely to your product or service. This is important because if you use un-targeted keywords, then it will affect your ranking. You can use your chosen keywords in appropriate places such as headline or the title of your article. You should get your readers’ attention as quickly as possible by using keywords in the title, the point at which most people decide whether to read further. You can also use these keywords in the starting of the content body, since search engines use the starting lines as the description of the content.
It is important to know what the target for your site is, or what you want its focus to be. You want to know how you are trying to speak to when you write copy, or you may otherwise not reach who you want to. Once you understand what your audience wants, finding the right keywords and phrases will be much easier. Now that you know who your target audience is, what your web content is about, and have selected two to three main keywords, you are ready to write. If you’re writing about Search Engine Optimization, for example, you don’t want to choose keywords that have to do with dog food. Also, try to keep your text length optimized on your page. You need to have sufficient amount of text on your main page and in the other important sections of the site in order to create an effective SEO copy. A good guideline to follow is to have from 300 to 500 words per page. This is what the search engines look for in order to determine keyword relevance.
By internet standards, Search Engine Optimization is a fairly new industry which is growing and going through constant change; making it imperative that you stay current if you continue to benefit from it. Creating influential copy that turns visitors into customers, SEO copy writers must be flexible enough to shift with these evolutions.
Good content should be interesting, informative, and understandable for the majority of the people. While utilizing good SEO copywriting techniques to help build up your site’s ranking in search engines, it could also result in greater revenue and a larger number of traffic. Great results come only from top quality copy; regardless of how wonderful your blog or website may actually be, without enough qualified traffic it will remain undiscovered.