Transcript of Utilizing Your Persona and Genuine Self to Construct a Platform written by John Jantsch learn extra at Duct Tape Advertising
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John Jantsch: Good day, and welcome to a different episode of the Duck Tape Advertising Podcast. That is John Jantsch, and my visitor right now is Chris Ducker. He’s a serial entrepreneur. He’s been on the present earlier than once we talked about his earlier guide, Digital Freedom. He’s additionally the host of the Youpreneur Summit Podcast. He’s, as he likes to inform folks, a proud Brit, and the creator of the Youpreneur group and motion, and writer of a guide we’re going to speak about right now, Rise of the Youpreneur. Chris, thanks for becoming a member of us.
Chris Ducker: I identical to to problem folks on the subtitle, John. That’s what it’s. Thanks for having me again. I respect it.
John Jantsch: So what’s humorous is lots of people … We’ve been speaking for years now about this concept of changing into an authority and having affect in your trade. I feel lots of people took that to be, “Oh, I’m going to be an internet marketer, and so I’ve to construct my affect.” However I feel right now, we’re discovering the accountant and the lawyer and the individual working of their native enterprise can actually profit from this identical strategy, can’t they?
Chris Ducker: Completely. Completely. And I feel, actually, in the event that they don’t begin focusing, these form of folks, these form of professionals, in the event that they don’t begin focusing extra on their private manufacturers they’re going to overlook out. They’re going to overlook out on lots of alternatives to impact change, and to serve folks in the suitable approach; and, clearly, to make some huge cash within the course of. Once we speak particularly in regards to the on-line enterprise world, folks immediately have their shields up a bit bit on-line. From all the pieces from giving up their e mail addresses to get that should have e mail or relatively book that they need, they’ve bought to choose in with their e mail to get it. All the pieces from that proper the best way down to purchasing the $2000 course, what I imply, the shields go up.
On the finish of the day, and I speak about this very early on within the guide, it is going to at all times simply come right down to belief. If folks belief you, then they are going to do enterprise with you, or a minimum of they are going to be extra more likely to do enterprise with you. So for me constructing that belief up in right now’s world means being very, very relentless and really constant and really centered on dropping nice, worthwhile, excessive power, helpful content material on a really common foundation. Then, following up with options to issues within the type of reside occasions, and training, and on-line merchandise, and all the pieces else. Individuals will likely be more than pleased to put money into their issues being solved, for those who’re doing it in the suitable approach.
John Jantsch: I’ve informed folks this for a very long time, that the true factor that’s modified is the best way folks purchase. I feel that’s what’s given this rise to the necessity for content material. As a result of again within the day after I began my enterprise, I might attempt to get a consumer listed within the newspaper. You will surely see individuals who bought quoted on a regular basis, they usually have been then the perceived specialists, they usually had belief that perhaps was borrowed as a result of the Kansas Metropolis Star thought you have been necessary sufficient to speak to.
Chris Ducker: Proper.
John Jantsch: So, that’s probably not modified. I simply assume the best way during which folks then devour and discover and decide this stage of belief is what’s modified.
Chris Ducker: It has. You’re completely proper. And that, I feel, comes right down to you embracing your uniqueness as a enterprise proprietor. It doesn’t matter if you’re all out, going and focusing in on constructing a private model, however perceive that folks need to do enterprise with different folks. Massive manufacturers will at all times need to do enterprise with different huge manufacturers. It’s an ego factor. However for those who’re promoting your wares on-line, or for those who’re a coach or a guide otherwise you’re a YouTuber or a livestreamer or a podcast or a blogger, regardless of the case could also be, speaker, writer, for those who’re constructing this enterprise primarily based round you and your expertise and your persona, what you’re actually doing is what I name constructing the enterprise of you. And that comes right down to your expertise, your persona, your tales, and the options you can present folks. So on the finish of the day, it’s about embracing your uniqueness, your differentiating components, after which understanding that being completely different truly is a far simpler solution to be remembered in any crowded area of interest than simply merely being higher than your opponents. I’ve no issues being as completely different as I probably may be.
John Jantsch: Effectively, one of many issues that that results in, and I, for years, have struggled to get small enterprise house owners to assume this manner; however, for those who have been going to construct a enterprise round you, then you definitely even have to seek out that excellent buyer that likes you, proper? So how do you try this?
Chris Ducker: Positive. Effectively, nice query. You’ll love this, and I do know you’ll adore it since you’re all about advertising and marketing. You do what I say. You market like a magnet, so that you appeal to the very best and also you repel the remaining at the exact same time with every bit of content material that you just put out, each bit of information that you just share, each worth bomb that you just drop on Fb or in your podcast or in your weblog. With each single piece of content material you create, you’re finally advertising and marketing like a magnet. So you’re attracting the suitable kind of individuals to you and your vibe, what you stand for, the kind of folks that you just need to serve and promote to; however at the very same time, that is the thrilling factor, you’re repelling away the folks which are the forms of folks you don’t want in your life. You don’t want the man that’s going to pay for a $50 product, and ask for a refund on day 29 of the 30 days. You don’t want that.
You want the kind of folks which are going to be on board with what you stand for. They’re going to again you up. They’re going to come back with you. They’re going to comply with you as your various pursuits change as a private model entrepreneur, they usually’ll be blissful to proceed to help and purchase and share and all that type of great things. I feel, finally, it comes right down to being very aware of the truth that you possibly can’t please all of the folks on a regular basis. So that you simply deal with pleasing the folks that you just actually need to do enterprise with.
John Jantsch: So does that require … I feel that typically folks wrestle with this, as a result of there are lots of people that don’t need to repel anybody as a result of, “Gosh, they could pay me.” So does that require you to have a component that’s type of deliberately polarizing?
Chris Ducker: I don’t assume it’s a must to be ridiculously intentional about it. I feel that if in case you have a transparent image of the kind of individual that you just need to work with … We speak within the guide about constructing your excellent buyer avatar and understanding that these are the forms of folks that you just actually like if you dream up your dream consumer. That is the kind of individual. So, it’s their background. It’s the conditions they’re in. It’s their age. It’s the place they reside, and all these forms of issues; and for those who try this then, you’re probably not pushing folks away on objective. It’s actually simply being very conscious of the kind of folks that you just need to appeal to.
John Jantsch: So one of many issues that took awhile, actually the those that began on-line companies solely bought the necessity for this, however the web site being your hub, actually, and your on-line dwelling has modified dramatically. After I began this, it was one other channel virtually, like we do that and we do that. “Oh, if folks need to discover us on-line, they’ll use the online.” I feel right now it truly is the middle of any enterprise, on-line and off. Would you agree?
Chris Ducker: Completely, 100%, and that is why after I see folks constructing their enterprise on rented land, it scares the bejesus out of me. You’ve bought those that begin these Fb teams, they usually begin charging for entry to this Mastermind group or they’re placing all their content material simply on YouTube as a result of they’re vloggers or regardless of the case could also be. Cease constructing your on-line dwelling on rented land. You have to guarantee that … Sure, by all means, put up these movies up on YouTube, however pay for a Wistia or a Vimeo account, and in addition embed them onto your weblog that approach as effectively, or on the very least have them on these different channels with free accounts.
So as a substitute of making a Mastermind group, and charging fifty bucks a month or no matter it’s for entry to a personal Fb group, carry that over to your individual area identify. Put a discussion board in your web site and do it that approach. If folks need to be concerned in you and your group, they’ll go the best way that you just cause them to go. That’s the very definition of being a frontrunner, is that folks will comply with you. However it drives me nuts. It scares the hell out of me after I see folks doing that.
John Jantsch: Yeah, and clearly, these are nice channels to create consciousness, for folks to seek out you. Prime of the funnel form of stuff, however completely no query, virtually all of our efforts must be driving folks to one thing, as you deemed it, that we personal.
Chris Ducker: Completely.
John Jantsch: So that you wrote, and once more relying upon when individuals are listening to this, this was within the first month of 2018, a put up on e mail that I checked out just lately had an infographic with it that I actually thought was sensible; and once more, hopefully I’m not placing you on the spot. I do know typically folks ask me a few put up I wrote and I used to be like, “What did I say? I don’t do not forget that.”
Chris Ducker: Proper, proper.
John Jantsch: However I feel … so we’ll have hyperlink to it within the present notes, however you had an infographic in regards to the concept of utilizing a funnel strategy with e mail. I feel lots of people bought so enamored with the Facebooks, and all the opposite stuff, that some folks forgot that e mail continues to be actually the closing instrument.
Chris Ducker: It’s, and I don’t assume it’s going to go away any time quickly. Issues are altering. You’ve bought these bots now. Persons are speaking in regards to the dying of e mail, and all this type of stuff. Please. Don’t-
John Jantsch: That’s in regards to the fourth dying of e mail, I feel. Isn’t it?
Chris Ducker: Yeah, I do know, if we’re counting. Similar to it’s been the yr of video yearly for the final 5 years.
John Jantsch: I noticed any individual predict that 2018 was going to be the yr of cellular, so who is aware of?
Chris Ducker: I do know, proper? I feel I bear in mind the infographic you’re speaking about. I feel it was one thing alongside the strains of the tremendous straightforward six step advertising and marketing funnel, one thing like that, it’s a few years previous. However, let me inform you, it served us very effectively. It’s been shared hundreds and hundreds of instances. I’m all about creating that form of evergreen content material, however there’s no level in doing that additionally and attracting folks to the web site and getting them onto the mailing checklist for those who’re not going to serve them through that medium as effectively.
Individuals open up their emails … Nearly everyone will open up their e mail earlier than they do anything once they get to work every single day. So it’s nonetheless most likely the primary solution to finally market and promote your wares. I feel that notably from a private model enterprise proprietor perspective, similar to authors, audio system, consultants, coaches, that form of factor, it places the non-public in private model. You’re leaping into somebody’s communication world in the beginning of every single day or a minimum of on the days if you’re sending them e mail. You’re finally interrupting them. You’d higher have a bloody good cause for doing so. And, right here’s the factor, for those who do have a very good cause for doing so, they’ll fall in love with you time and again, they usually’ll keep on that checklist. Ultimately, ultimately, they’re going to click on on a hyperlink that can hopefully make you a bit bit of cash and at the exact same time, clearly, just remember to’re fixing an issue for them as effectively.
John Jantsch: Yeah, and I feel lots of people can take a look at their analytics. I do know if I take a look at mine, someplace within the neighborhood of 70% of tourists are new customers, new guests. If I’m not doing one thing to remain of their life, like getting their e mail handle so I can talk with them, 70% of my visitors could also be for not. That must be honest warning sufficient as to why you have to be capturing e mail.
Chris Ducker: Completely, and if you try this, no matter lead magnet you contemplate doing, whether or not it’s a free trial or one thing or a free course or a guidelines or regardless of the case could also be, simply ensure that it’s offering a fast win. I speak about this within the guide. It’s one factor to only assist any individual, however if you assist any individual clear up an issue quick, you immediately win a brand new fan, and that’s what we need to do. We need to develop into any individual’s favourite. We would like to have the ability to have somebody say, “Oh, that John. Oh man, he’s unbelievable that man. That man from Duck Tape, what he did for me?” Bop, bop, bop, bop, bop. And that’s precisely the form of viral kind of surroundings that we thrive on. I imply the truth that individuals are coming to your web site, 70% of the those that come to your web site are new, we need to make a very good first impression on them, proper? And you are able to do that by creating that fast win.
John Jantsch: And I feel the bar’s type of been raised. I imply, after I began this folks would join something. At the moment I feel, as you stated, it’s virtually like it’s a must to construct that belief initially by giving them one thing very consumable, very fast, addresses a really particular downside. No person desires the generic ebooks anymore till you’ve form of moved them alongside and now they need to go deeper, however folks aren’t going to take a position the time to learn an book in the event that they don’t actually know that what you set out is one thing that’s helpful.
Chris Ducker: Completely.
John Jantsch: So let’s speak in regards to the guide, Rise of the Youpreneur. First off, I simply now after 20 years, lastly found out find out how to spell entrepreneur, and now we’ve bought a brand new phrase that we’ve got to search for. However, I’ll inform folks “Get this guide. This guide goes to be one among your favorites for 2018.” But when nothing else, on web page 191, and I do know precisely what’s on that web page, Chris, there’s the pattern Youpreneur Ecosystem Map that’s well worth the worth of the guide.
Chris Ducker: Thanks. I do know the plan. I’m not joking. I’m getting tweets. I’m getting emails from folks, like web page 191, that’s what it’s all about. It’s humorous, isn’t it? Loads of time if you decide up a guide, you solely want that one paragraph or that one line to make all of it worthwhile. I’ve a really sneaky feeling that that is going to be the one factor on this guide the place everyone turns round and say, “Oh, my God. Now I see it.” I imply, it’s a graphic. It’s a picture. Should you bear in mind the previous spider charts that you just used to do if you have been brainstorming the place you type of had all of the legs popping out and it will go onto extra legs and one other physique and extra legs. It’s like that, however finally we name it the Youpreneur Ecosystem.
This, on this guide, might be going to be one of many pages … This is likely one of the the explanation why I independently revealed this guide. I didn’t go historically, publish like I did with my final guide. I can replace this web page each time I would like. I feel it’s going to be up to date fairly often. I feel that, in itself, exhibits you what the very incubus of an ecosystem is. It’s an ever-evolving factor, however finally it begins with the free content material. It begins with the weblog and the podcast and the video and all that type of stuff; after which, very slowly however certainly, you’ll see how one can finally see how one can monetize your model and your corporation and your experience and construct that enterprise of you.
So, we’ve bought the net merchandise. We’ve bought books and ebooks and one-on-one teaching, and life occasions and sooner or later Masterminds and excessive stage mentoring, and providers and communities, and all that type of kind of stuff. Actually, for me, it was a no brainer to incorporate this; and, that is my ecosystem, my private enterprise, proper right here on one web page. So, steal it, copy it, as a lot as you need, as a result of I really imagine that I’m a 100% distinctive individual in my trade. In case you have that very same mindset, you possibly can take all the pieces I’ve laid out on this one web page, and you may plug it into you and what you stand for, and it’ll be equally as helpful for you and the folks that you just’re serving and promoting to.
John Jantsch: I’ll warn listeners that, whereas we’re speaking about this one web page being the magic, the important thing that unlocks this one web page is the remainder of the guide. As a result of you possibly can take a look at a chart, and it’ll say put out free content material. Okay, that’s useful. It’s understanding what your free content material must be and the way you get it in entrance of a hungry viewers is admittedly what’s in the remainder of the guide. So I don’t need to reduce that side, as a result of it turns into related due to the context of your entire guide.
One factor that I feel lots of, notably those that haven’t accomplished this. They’ve a enterprise. And that enterprise could also be … Loads of my listeners are native companies. So, that enterprise could also be, I’m an lawyer that does a sure kind of labor, they usually’re very used to charging for a sure kind of labor. They’re not so used to charging for a $50 and a $500 and a $5000 program, course, teaching. How do you get folks form of began on that entire pricing ladder?
Chris Ducker: Pricing is such a troublesome matter to speak about and to deal with, notably with teaching purchasers, and issues like that. We put a complete chapter collectively within the guide with reference to pricing successfully, and why it was necessary to not solely take a look at what your opponents are doing, however perceive that you just’re accountable for your individual pricing construction. We speak in regards to the significance of testing your concept and validating that, and how one can even dry take a look at sure pricing fashions is an previous time period I exploit from my days within the infomercial trade. On the finish of the day, you received’t know till you truly pitch one thing whether or not or not it’s going to work from a worth perspective.
However one factor I do know to be very, very true, and I’m certain you’ll agree with this, is that to have a number of completely different merchandise, providers, experiences, no matter you need to name it, to have a number of of them obtainable to your consumer base at a number of completely different worth factors is simply the sensible factor. As a result of finally what you’re doing is, you’re taking them on that buyer lifetime worth of “Effectively, you’re going to start out right here. Then you definately’re going to be prepared for this. After which, you’re going to be blissful to take a position that.” Possibly two, three years into our relationship, you’ll be within the high 5% of my buyer base that’s blissful to drop 25 grand a yr to spend an hour a month with me, or no matter it’s. Have you learnt what I imply? It’s that ladder. I feel Ryan Deiss from Digital Marketer talks about this every so often, that buyer worth ladder, I feel he calls it, however you possibly can provide you with any horny identify for it. It finally is simply giving folks choices.
John Jantsch: I feel there is usually a logical path that folks form of climb the ladder, however I’ve additionally found that there’ll at all times be … And I feel Perry Marshall talks about this on a regular basis, the 80-20 principal in advertising and marketing. There’ll at all times be some proportion of your group that you just’ve constructed belief round that they don’t need the fifty greenback factor. They need the 5 thousand greenback factor. That’s all they need. That’s how they need to get served. I feel you additionally need to notice that as effectively. It’s not nearly shifting everyone up, it’s about having the suitable resolution that matches up with each part of your market.
Chris Ducker: Couldn’t agree extra, which is likely one of the the explanation why I hate seeing these launches on-line. These launches the place you simply get completely hammered for every week to 10 days in your inbox on the newest course, or regardless of the case could also be. You already know, the analogy that I exploit on a regular basis and I imagine it talked about it within the guide, now I hope I did as a result of it’s a very good one. I can’t fairly bear in mind. You write a guide, and then you definitely neglect about what you set in it.
However I’m virtually certain I used the analogy of, for those who’re actually hungry and also you exit in search of a restaurant, and also you say, “Oh, there’s an Italian. I like Italian meals. Let’s go get a plate of fettuccine or one thing.” You stroll up and the door’s shut, and it says, “We’re closed. We’ll be open once more in six months.” What are going to do? Are you going to attend six months on your fettuccine. No. You’re going to stroll down the road, and discover one other restaurant, and eat there. So I’m a giant believer that no matter you’re providing, doesn’t matter what it’s, no matter it’s that you just’re providing, it is best to give folks the chance to get it once they want it, and never make them wait.
John Jantsch: Effectively, one of many issues that I do know you’re a proponent of too, and I feel this goes properly with this concept of launching, is that everyone’s creating these complicated funnels, and all these methods to generate leads on Fb and whatnot; and I’ve contended for years the very best supply of leads is a contented buyer. I do know that’s actually a part of this ecosystem is that you just additionally create such an excellent expertise that folks need to transfer up the ladder maybe, but additionally they need to inform their buddies, neighbors and colleagues. So how do you deliberately create that have that simply so wows those that they need to inform their buddies.
Chris Ducker: You care, John. There’s no tactic. There’s no silver bullet to that one. You care. We placed on the Youpreneur Summit in 2017. You opened up Day Two as our opening keynote there, which was unbelievable, by the best way. I’ll say this in entrance of your tribe, proper now. It was nice to have you ever converse at our inaugural occasion. It was a giant deal for me. It had been a giant dream of mine to carry a giant enterprise occasion like that in my dwelling city, and never simply in my dwelling city, however a stone by way of from Westminster Abbey, and Massive Ben and all of the rise of it. You care. For weeks after placing that occasion on, for weeks, I used to be getting emails and tweets and messages from folks saying simply how a lot they appreciated the eye to element, and the care on all the pieces from the swag bag right down to the little issues on the desk and lighting, and the entire equipment and caboodle. You simply care.
And for the primary time in my profession, my feelings bought the top of me on the finish of that occasion. I’ve keynoted tons of occasions. I’ve spoken everywhere in the world, as you might have. I’ve by no means choked up on stage earlier than, however I did as I used to be wrapping up that occasion. I didn’t fully lose it or something, however I choked up and I needed to form of simply pause and get myself collectively a bit bit. And other people saying, “It was nice. We wished you’d cried like a child. It will have been so a lot better”, as a result of they realized that I genuinely cared. I feel that’s actually, , if there’s a magic potion that we are able to use as enterprise house owners, and wish our prospects to have these experiences to go away and begin speaking about us, that’s that magic potion. It’s only a give a rattling on the finish of the day.
John Jantsch: Yeah, I wrote a guide referred to as The Referral Engine that’s clearly about referrals, and there are a few destructive evaluations on Amazon as a result of I spent the primary half of the guide mainly saying the best way to get extra referrals is to be extra referable. Individuals didn’t need to hear that. They needed the magic bullet.
Chris Ducker: Yeah.
John Jantsch: Let’s speak a bit bit in regards to the group itself. You talked about the Summit, and that Summit is type of an outgrowth of a motion that you’ve got form of facilitated, that you just’re calling Youpreneur; however speak a bit bit in regards to the Youpreneur group, and ways in which folks can, maybe, plug in.
Chris Ducker: This was one thing that took place as lots of good enterprise concepts, over a espresso or a beer or a cocktail or a dinner desk, or each time. I used to be at my good good friend Pay Flynn’s home in San Diego. It was July 4th, 2014, and it was the primary time I had ever accomplished July 4th within the US. I used to be saying to Pat, “What does one do on July 4th within the US?” He stated, “Simply come over, and also you’ll discover out.” So I came to visit, and we did the bar-b-que. We did beer. We did water balloon fights. I stated, “I’ve been lacking out. That is nice.”
Afterwards we went to his dwelling workplace, and we had a cup of espresso. The youngsters carried on enjoying and all the pieces. He requested me a query that nobody’s ever requested me earlier than. He stated to me, “What would you like folks to say about you if you’re useless, if you’re gone? What would you like folks to say about you?” I used to be like, “Oh, my god. I don’t know.” We weren’t essentially speaking the legacy query, however how do I need to be remembered finally.I stated to him, “I need to be remembered as a pleasant man that helped folks get stuff accomplished.” And that’s actually on the very core of what Youpreneur is all about.
It’s about me main a bunch of now lots of and lots of of individuals around the globe to get stuff accomplished in terms of constructing their companies in a long run method. I feel lengthy recreation and all the pieces. I’m already planning 2020, 2021. I’m already planning these years in my enterprise, and what I need to obtain. I feel, once more, your vibe attracts your tribe. And, that very day at Pat’s home, that was when the time period Youpreneur was born. It took me a complete yr and a bit to truly launch it and get it on the market, as a result of I’m a little bit of a perfectionist, fairly frankly. However as soon as it was out, it was clear that I’d struck a nerve.
We had over 200 folks be part of the group in like 72 hours. It was unbelievable. And these are recurring fee prospects, so that is predictable, recurring earnings month in month out, yr in yr out, in the event that they’re on an annual subscription. The guide comes from them actually. I imply a complete bunch of them, of the members, are case research within the guide. It comes from my interactions with them. It comes from testing what works, and what doesn’t, with lots of of individuals which are constructing private model companies.
The occasion, the Youpreneur Summit, additionally got here out of that. I particularly bear in mind one among our Mastermind calls, we have been two, perhaps three, months in to the membership. It will have been March 2016, or one thing alongside these strains. I stated, “I’m throwing this out right here you guys. I’m throwing it out. We’re going to do a giant Youpreneur occasion sooner or later in 2017. We’re going to make it occur?” And, what occurs? I did nothing, after which they began reminding me about it in the direction of the top of 2016.
So I needed to get my stuff collectively, and we ended up placing the occasion on, actually proper on the finish of 2017, we did the occasion. So it’s about help, it’s about that accountability, additionally for me as effectively, to proceed to cleared the path; as a result of I imagine a very good chief will proceed to be taught himself, or herself, in in a position to have the ability to assist different folks alongside the best way as effectively. It’s actually, John, I feel that is going to be my life’s work now. This entire Youpreneur malarkey. That is going to be what I do till I’m accomplished, and I retire. I feel that is going to be it.
John Jantsch: Effectively, as you talked about, I used to be on the occasion. I can attest to what an incredible occasion it was when it comes to the way it was produced, and as you talked about, the main points. However I feel the half you can’t see until you’re there and expertise it, is how passionate and concerned and engaged your group is. I feel that’s clearly props to you as a result of clearly there’s lots of people in that group that do lots of issues to help the group, however it comes out of your management; and I feel that half was on full show.
Chris Ducker: Effectively, thanks, man. I respect it, and it’s one thing that I don’t take with no consideration in any approach, form, or type. I work on that each day.
John Jantsch: So folks can discover extra at youpreneur.com, additionally at chrisducker.com. Anyplace else you need to ship folks?
Chris Ducker: Effectively, the guide has its personal web site as effectively, riseoftheyoupreneur.com. Or, if anyone’s and need to decide it up and see what’s on web page 191, they’ll accomplish that simply by going to Amazon, as effectively.
John Jantsch: And also you’ll discover some issues at chrisducker.com which are only a bit cheeky, however you possibly can nonetheless overcome that. I truly simply needed to say cheeky. It’s the primary time I’ve stated it on the podcast.
Chris Ducker: There you go. How does it really feel? Does it really feel good to say it?
John Jantsch: It’s been stated of me greater than as soon as, however I’ve by no means truly stated it.
Chris Ducker: However, it’s good that you just’ve talked about it although, as a result of I apply what I preach. I feel who I’m is I’m your cheeky, chappy Londoner. I don’t essentially play on that, however I don’t cover it in any respect. What you see is what you get. I feel that on the core of that Youpreneur enterprise mannequin, that’s what must be there. There shouldn’t be any smoke and mirrors. It must be all you, on a regular basis; and for those who try this, then nice issues will occur.
John Jantsch: Good or dangerous, it’s exhausting to pretend authenticity.
Chris Ducker: It certain is.
John Jantsch: So, talking with Chris Ducker, writer of Rise of the Youpreneur. Chris, thanks for stopping by and hopefully we’ll see you quickly on the market on the highway.
Chris Ducker: Thanks for having me again, man. I respect it.