What is Pay Per Click (ppc) ?

“What is Pay per Click (PPC)?

PPC stands for Pay Per Click. It is a method of paying for advertising on the Internet search engines. More people know as an Adwords or Paid Advertising.

Users who are searching for the products/services you are selling are in a receptive mode and most likely to convert to paying customers.

How does Pay Per Click (PPC) work?

Taking Google search engine as an example, when a user is searching for “”ppc advertising””, your PPC ads will be displayed as right hand side part of the search engine results. Depending on how compelling your ad copy is, a user can decide to click on the ad for more information.

Upon clicking on your ad, the user is redirected to your website and your account is charged a fee per the click on the ad. The most compelling aspect of PPC advertising is – you pay only when user clicks on your ad. Or in other words, you only pay for qualified traffic delivered to your website.

How Google decides the position of your Ad Word?

The Position of your adwords for particular keyword depends on your campaign budget and CTR (Click through Rate) of that keyword. Getting Maximum CTR for your targeted keyword is the key factor to rank your key phrases in Google Adwords.

How do I Maximize my earnings from Pay Per Click (PPC)?

1) Relevance is key:

More time you spend on selecting your keywords to be as relevant to your web site as possible and creating a relevant focused landing page, more will be your conversion rate.

If you attempt to use a lot of broad keywords, you’re probably going to be disappointed with the performance of your campaign. Google rewards publishers for a high CTR (Click through Rate) it means having keywords that are highly relevant to your web site will decrease CPC (Cost per click) bid amount you pay for each click.

2) Write strong ads:

Each one of your ads should have strong copy. You should write in manner that gives users a call to action. The quality of your ad copy can make or break a campaign.

After the selection of keywords, ad copy is the most important skill to master. Inventa Technologies typically spends a few hours for the creation of a single ad creative (headline + two lines of text). Google helps by automatically serving the ad creative with the highest CTR (Click through Ratio), however as is the case with all other advertising channels – it is important to test, test and retest.

3) Opt for Search Engine Results Only:

If the PPC engine you are using has a content network, turn it off! Google allows it and Yahoo allows it.

For most industries, the content network delivers lower conversion rates compared to the search network. The best way to ensure that you get the most targeted traffic for your investment is by only displaying your ads on search engine result pages.


Having a Pay Per Click (PPC) can help your business to gain significant competitive advantage and good Return on Investment (ROI).

What to Do Next…

If you have any queries regarding the above information or looking for a Pay Per Click (PPC) Account Management please contact us at Enquiry@InventaTech.co.uk or visit us on www.InventaTech.co.uk

Inventa Technologies provides detailed information on Pay Per Click (PPC), Pay Per Click (PPC) Management, Pay Per Click (PPC) Advertising, Pay Per Click (PPC) Search Engine and more.”

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