Because there are so many copywriting agencies who claim to be willing to provide you the kind of work you need, it can be quite challenging for you to know how well to make a decision. Even so, you still need to be strict and ask the copywriting a series of questions before you outsource projects from them.
The series of questions are what we are going to focus on. The idea behind the questioning is to ascertain that you are actually looking at the right agency and that you have understood what you have read about them. However, before we get to the questions there is something you need to have at hand.
Yes, you need to know your expectations right. You have to understand what your business needs because based on this knowledge; you will be able to make the right conclusions.
Question 1 – Are they guaranteeing your satisfaction?
It is very important that you are sure of satisfaction. In other words, are they promising quality work? You would not be satisfied with work that is not of the right quality so, you have to be sure and they need to confirm this for you before you outsource. You also need to know what they would give as a guarantee.
Question 2 – What are their prices
Because you need to budget for the services, you need to know how much it would cost you have the projects completed. At the same time, you need to be working with companies that offer the best rates. So this question would help you know who has the most affordable services.
Question 3 – What are their timelines for projects similar to yours?
You need to have a clue of when you can expect back a complete project. This will help you see whether you are looking at the right copywriting company as you need to meet your business deadlines as well. In line with this, you can also try to see what others have had to say about the same.
Question 4 – How credible is the company’s team?
Yes, you have a right to know who makes the copywriting agency that you are hoping to outsource from. As in, you should be aware of what there credentials are so that you can even estimate how reliable the company is. If the team has no trained experts, then this is not the right company?
After you ask these questions, you would need to critically analyze the responses that you would get from the company. Probably, you would be discussing with the CEO of the copywriting company and they should be in a better position to tell you what to expect.
Finally, remember your own research is also critical. You need to do your own analysis while hoping to outsource copywriting services because you should shortlist a few companies from the many for you to ask the questions.