Why Gross sales and Advertising Want Every Different

Why Gross sales and Advertising Want Every Different written by John Jantsch learn extra at Duct Tape Advertising

Advertising Podcast with Pam Didner
Podcast Transcript

This week on the Duct Tape Advertising Podcast, I chat with Pam Didner. After virtually 20 years in company America, the place Didner held a wide range of senior management positions in departments as diverse as finance and accounting, supply-chain administration, and world advertising and marketing technique, she determined to strike out on her personal.

Didner is now a public speaker, facilitator and coach, marketing consultant, and writer with a deal with world content material advertising and marketing. She is the writer of two books, together with the forthcoming Efficient Gross sales Enablement: Obtain gross sales development by way of collaborative gross sales and advertising and marketing.

On at this time’s episode, Didner discusses her new e-book, and what small and mid-sized enterprise homeowners can do to construct a bridge between the gross sales and advertising and marketing groups that encourages mutual understanding, fosters a higher inner help community, and helps serve the bigger objectives of the enterprise.

Questions I ask Pam Didner:

  • How do you outline gross sales enablement?
  • How do you deliver gross sales and advertising and marketing collectively once they have such totally different objectives, priorities, and help techniques?
  • Is the gross sales operate out of date?

What you’ll study if you happen to give a hear:

  • How know-how and information has introduced the gross sales and advertising and marketing capabilities nearer collectively.
  • Why small companies can profit from turning their salespeople into model ambassadors.
  • How you can use the data out of your customer support crew to form your advertising and marketing and gross sales approaches.

Key takeaways from the episode and extra about Pam Didner:

  • Study extra about Pam Didner
  • Pre-order Efficient Gross sales Enablement
  • Hearken to the 7 Minute Advertising podcast
  • Comply with on Fb
  • Join on LinkedIn
  • Comply with on Twitter
  • Comply with on Instagram

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